IMMERSE YOURSELF IN THE PARIS OLYMPICS: DISCOVER EXCLUSIVE POP-UP EXPERIENCES FROM MELISSA, GUESS JEANS, HELLO KITTY, PALLADIUM, AND SUNDEK ACROSS THE CITY
As the countdown to the Paris Olympics begins, fashion and accessory brands are seizing the moment with seasonal pop-ups to captivate the influx of international tourists flooding the French capital. From Melissa to Guess Jeans, Palladium to Sundek, numerous labels are launching ephemeral boutiques to celebrate this grand sporting event. Here’s a look at the must-visit pop-ups in Paris this summer
GUESS JEANS CELEBRATES ON THE CHAMPS-ÉLYSÉES
During the Paris Olympics, Guess Jeans transforms the main atrium and entrance tunnel of Galeries Lafayette Champs-Élysées with an impressive setup that highlights its heritage and presents its manifesto, “The Next 40 Years of Denim.” After showcasing at Galeries Lafayette Haussmann in June, Guess Jeans has now taken over 60, avenue des Champs-Élysées (Paris, VIIIe arr.). This pop-up, open from July 2 to August 18, features the brand’s latest denim pieces for men and women, created using its innovative laser washing technology, “Guess Airwash.” Guests can also personalize their jeans, pants, shirts, and jackets with a laser machine replicating the brand’s unique wash techniques.
HELLO KITTY’S COLORFUL EXTRAVAGANZA AT GALERIES LAFAYETTE
As part of the festivities surrounding the Paris Olympics, Hello Kitty, the global icon, celebrates its 50th anniversary with a vibrant and nostalgic pop-up at Galeries Lafayette Haussmann from July 18 to August 26. Located on the 3rd floor at 40, boulevard Haussmann (IXe arr.), this playful boutique offers exclusive “Hello Kitty X Galeries Lafayette” products, including charming mugs and special collaborations with French brands like the eco-friendly Flotte, leather goods maker Marie Martens, lifestyle label Le Bijou Parisien, and trendy fashion brand Balzac Paris. Visitors can snap selfies with the beloved character against a miniature Eiffel Tower backdrop.
MELISSA TAKES OVER THE MARAIS WITH COLORFUL SANDALS
In celebration of the Paris Olympics, Brazilian sandal brand Melissa brings its “Melissa Frizzante” experience to the Marais from July 22 to August 22. Located at 23, rue du Pont-aux-Choux (Paris IIIe arr.), this immersive activation promises to tantalize all five senses, featuring vibrant jelly shoes and non-alcoholic tutti-frutti beverages. Melissa also introduces new playful hues of its popular “Possession” sandal, including “Don’t Worry Be Berry,” “Jelly Spritz,” and “Watermelon Haze.” The brand extends its presence with decorated windows at Galeries Lafayette Haussmann from June 6 to July 30.
SUNDEK’S VIBRANT BEACHWEAR AT GALERIES LAFAYETTE
Italian beachwear brand Sundek, established in 1958, joins the Paris Olympics celebration with a sporty, nation-themed collection at Galeries Lafayette Haussmann from July 2 to July 22. The pop-up showcases 14 iconic swim shorts made from taffeta or recycled polyester from regenerated plastic bottles, representing the flags of France, Italy, Spain, Japan, Canada, and Australia. Brightly colored t-shirts emblazoned with the slogan “We surf all over the world since 1958” add to the festive spirit.
PALLADIUM’S DUAL PRESENCE IN PARISIAN DEPARTMENT STORES
To mark the arrival of the Olympic flame in Paris, footwear brand Palladium honors its aviation heritage with pop-ups at Galeries Lafayette Haussmann (July 31 to August 28) and BHV (July 22 to August 12). These immersive setups resemble aircraft cabins with light metal and wooden arches, showcasing Palladium’s products in a unique, exploratory manner. This dual presence during the Paris Olympics provides an exciting opportunity for visitors to engage with the brand’s adventurous spirit and innovative designs.
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