Juliette Has a Gun’s Latest Creation, Ex Vetiver, Introduces a Daring Twist in the World of Perfumery, Blending Feminine Elegance With a Fragrance Dedicated to Men.
Juliette Has a Gun, known for its distinctive approach to scent, has long celebrated the art of perfumery with a focus on feminine fragrances. From the minimalist allure of Not a Perfume to the vibrant, sensual notes of Juliette, each scent has been a testament to the brand’s dedication to women. However, with the launch of Ex Vetiver, Romano Ricci, the visionary behind the brand, is rewriting the rules. For the first time, he’s crafting a fragrance designed for men, but with a distinctly feminine touch.
A FRESH TAKE ON VETIVER
At the heart of Ex Vetiver lies a captivating trio of vetiver varieties sourced from Haiti, India, and Indonesia. This rich blend is complemented by a bright burst of bergamot and lemon, creating a fragrance that is both invigorating and complex. The signature Ambroxan and musk base add depth and warmth, ensuring the scent lingers with a refined elegance.
Ricci describes Ex Vetiver as a departure from traditional unisex scents. “With Ex Vetiver, I wanted to create a fragrance that invites men into a feminine universe, rather than just presenting a unisex option,” he explains. The result is a scent that balances citrusy freshness with woody sophistication, offering a new perspective on how masculine and feminine elements can coexist in a single bottle.
THE DUALITY OF ELEGANCE
Ex Vetiver showcases a unique duality: the robust, earthy tones of vetiver meet the delicate, citrusy notes of bergamot and lemon. This combination creates a fragrance that is both powerful and refined. It challenges the conventional notions of gendered scents, appealing to those who appreciate the intersection of strength and grace.
A VISUAL AND SENSORY JOURNEY
The launch campaign for Ex Vetiver is as captivating as the fragrance itself. Set in a lush French garden, the campaign features men following an elusive, enticing scent. This visual narrative symbolizes the journey into a new olfactory experience, where traditional boundaries are blurred, and new possibilities are explored.
ELEGANCE IN A BOTTLE
The design of the Ex Vetiver bottle mirrors the sophistication of the fragrance it contains. With vibrant green and lemon-yellow hues, the bottle reflects the richness of vetiver. The silver cap and metallic lettering add a touch of luxury, embodying the elegance that Juliette Has a Gun is known for.
SCENT COMPOSITION
- Top Notes: Bergamot, Lemon
- Heart Notes: Vetiver from India, Vetiver from Haiti, Vetiver from Indonesia
- Base Notes: Ambroxan, Musk
BREAKING THE MOLD
Ex Vetiver is more than just a fragrance; it’s a statement. It challenges traditional gender norms in perfumery, inviting men to experience the grace and sophistication typically reserved for women. This bold move by Juliette Has a Gun not only expands the brand’s horizons but also sets a new precedent in the world of luxury fragrances.
With Ex Vetiver, Romano Ricci has crafted a scent that defies conventions, celebrating the elegance of feminine design while embracing a broader audience. It’s a testament to the evolving landscape of perfumery, where the boundaries of gender and tradition are continuously redefined.
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