Louis Vuitton Unleashes a Canine-Inspired Pop-Up in NYC

A New Soho Pop-Up for the Festive Season Featuring Pharrell Williams’ Dog LVers Collection

Louis Vuitton’s latest pop-up in New York’s SoHo neighborhood is set to turn heads—and tails. This pop-up is the only space in the world dedicated to the Men’s Spring-Summer 2025 Pre-Collection. This exclusive boutique celebrates Pharrell Williams’ Dog LVers Collection, a high-fashion line paying homage to our beloved furry companions. Open through early December. Must-visit for both fashionistas and dog lovers.

Under Pharrell Williams’ creative direction, Louis Vuitton’s Dog LVers collection brings a unique twist to luxury fashion. The collection combines formal menswear with pet-specific accessories, honoring the cosmopolitan life of fashion-forward dog owners. The canine-inspired line includes collars, leads, water bowls, plastic bag holders, and leather harnesses, all adorned with Louis Vuitton’s iconic monogram canvas—a dream for pet owners who want their four-legged friends to share in their style.

For the human side of this collection, Pharrell introduces menswear pieces ranging from trans-seasonal casuals to elegant eveningwear. Taking inspiration from the stately pageantry of dog shows, rosette-embroidered suits, argyle-patterned jackets, and chequered print pieces bring sophistication to everyday fashion. Meanwhile, streetwear-inspired items, like the LV Maxi Trainer in tennis-ball green suede and Dalmatian-print pony skin, highlight the playful side of pet-owner dynamics.

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ACCESSORIZE WITH A CANINE TWIST

Beyond the dog accessories, the Dog LVers collection offers dog-themed pieces for humans who want to sport a canine tribute. Unique items like a pug-shaped monogram zip bag, a bone-shaped clutch, and a bone-key wallet bring a fun touch to Louis Vuitton’s refined aesthetic. For those wanting to match their dogs, there are pairing options: black velvet berets and matching dog bandanas, along with coordinating neckties.

The pop-up’s interior draws from classic English-style dog show aesthetics. Warm wood accents and argyle motifs elevate the boutique’s canine theme. In a playful tribute to man’s best friend, the columns are reimagined as oversized, clawed canine feet. Designed to delight both dog lovers and style aficionados, the boutique feels like a celebration of creativity.

The pop-up also offers in-store engraving for custom dog tags. Visitors can leave with a personalized piece that celebrates their bond with their pets. This SoHo boutique is an homage to the playful relationship between humans and their dogs, crafted with Louis Vuitton’s signature flair.