Follow the U.S. Open Beyond the Court Through Its Lineup of City Moments
August 16, 2025- U.S. Open 2025 Pop-ups and Experiences lineup
From mid-August to early September, New York shifts its rhythm. The U.S. Open ritual anchors the city’s cultural calendar and turns Queens into an international arena. The courts at Flushing Meadows stage the fiercest battles in tennis, yet beyond the matches, the Open unfolds as a season of fashion, design, and celebration. For three weeks, Arthur Ashe Stadium becomes the epicenter of sport while Manhattan, Queens, and the city at large pulse with players, celebrities, and fans.
Pop-ups animate the grounds. Designers reveal limited collections. Chefs transform the Food Village into a tasting map of the city. Champagne flows beside courtside cocktails. Hotels reimagine their menus, and rooftops welcome athletes against the skyline. To experience the U.S. Open 2025 is to experience New York in its late-summer mood, where sport collides with culture and style. This is a curated list of the must-dos and cultural moments outside the baseline.
Fan Week, At a Glance
📅 August 18 to August 23, 2025
📍 USTA Billie Jean King National Tennis Center, Flushing Meadows Corona Park
August 18
Opening ceremony with a traditional Chinese Lion Dance in Fountain Plaza.
Silent Disco in the evening on the plaza.
August 19–20
U.S. Open Mixed Doubles Championship across Arthur Ashe and Louis Armstrong Stadiums.
August 22
Block Party, headlined by DJ D-Nice to close Fan Week.
Pop-Up Experiences
📅 August 18 – September 8, 2025
📍 On the grounds of the USTA Billie Jean King National Tennis Center
Cadillac Pavilion
Immersive installation showcasing the Lyriq, Optiq, Vistiq, and Escalade IQ electric vehicles.
Interactive experience with official U.S. Open theme art by Melissa Koby, featuring the silhouette of Althea Gibson.
September 4: Pre-match cocktail hosted by Ayan Broomfield for her initiative Ayan’s Aces.
Cadillac also presents Tiebreak Talks with Frances Tiafoe, Lisa Leslie, Scott Evans, and more.
La Roche-Posay
Promotes UV Pro Sport sunscreen with on-site dermatologists offering complimentary skin checks.
Collaborations with Frances Tiafoe, Madison Keys, Taylor Fritz, and global ambassador Jannik Sinner.
Ralph Lauren
Celebrates 20 years as the official outfitter of the U.S. Open.
Hospitality suite with the Create-Your-Own program for customizing Polo apparel and accessories.
Guests can watch matches while their personalized pieces are prepared for pickup.
Food Village Highlights
📅 August 18 – September 8, 2025
📍 Food Village, USTA Billie Jean King National Tennis Center
Lavazza Coffeetail Bar
Official coffee sponsor returns with espresso classics, espresso martinis, and sweet pairings.
Interactive booth featuring robot Luigi, who challenges guests to a tennis match.
Moët & Chandon
Golden goblets will be served at Champagne carts throughout the grounds.
Signature courtside cocktail: Honey Deuce.
New this year: Ice Mimosa at the Clubhouse Bar.
Aperol Apé Truck
Located near Court 5, serving spritzes throughout the tournament.
Heineken Red Star Patio Café
Beer garden and casual spot for fans between matches.
Culinary Takeovers
- José Andrés Group debuts in partnership with Dobel Tequila.
- Chef Simon Kim’s CQDQ introduces a fried chicken sandwich, following last year’s “Golden Set” nuggets.
- Robbie Felice’s pastaRamen pop-up returns with Italian-Japanese fusion.
- Returning chefs include Kwame Onwuachi, David Burke, Josh Capon, Pat LaFrieda, and Masaharu Morimoto.
Manhattan Hotel Moments
📅 Throughout the tournament, August 18 – September 8, 2025
📍 Select Manhattan hotels
Lotte New York Palace
“Game, Set, Sparkle” package available through August 25.
Includes a two-night stay, two VIP tickets to the Palace Invitational on August 21, a diamond tennis bracelet, and Moët & Chandon.
The Plaza x Lacoste
Tennis-inspired Afternoon Tea available through September 10.
Menu features Lacoste-coded bites such as “The Court Side Cucumber,” “Le Croc Monsieur,” and “Game. Set. Citrus.” lemon cake.
The Shelbourne Sonesta Hotel
Fan Week rooftop experience on August 20.
Features player meet-and-greets with Karen Khachanov and others, plus Grey Goose Honey Deuce cocktails and virtual tennis matches.
Grand Central’s Grand Brasserie
Screens U.S. Open matches daily from August 24 to September 7.
Guests can enjoy Honey Deuce cocktails alongside the broadcast.
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