Max Mara Continues Its Tradition of Spectacular Destination Shows, Bringing Cinema-Inspired Collection to Asia’s Fashion Capital.
December 11, 2025 – Max Mara Resort 2027 Show in Shanghai, China
The Iconic Italian Maison Brings Its Resort 2027 Show to Shanghai, China, This June 2026, Following Spectacular Previous Shows in Caserta and Venice, With a Guest List of A-list Celebrities and Designs Inspired by Italian Cinema.
Max Mara has long set the benchmark for how luxury brands present their croisière collections. From the palatial Royal Palace of Caserta, famously dubbed the “Italian Versailles,” to the Palazzo Ducale in Venice, the Italian Maison consistently chooses locations that are themselves works of art. This June, Max Mara takes its Resort 2027 show to Shanghai, a city renowned for its architectural innovation, cosmopolitan energy, and status as a global luxury hub. Following spectacular previous shows attended by A-list celebrities and inspired by Italian cinema.
Max Mara’s British Creative Director, Ian Griffiths, known for his “feminist and pragmatic” approach to womenswear, will unveil the Resort 2027 line. The collection draws inspiration from Italian silver-screen icons like Sophia Loren and Silvana Mangano, translating their timeless allure into a modern wardrobe narrative. The show is confirmed for Tuesday, June 16, 2026, in Shanghai. The exact venue will be disclosed to a curated list of 300 guests.
Max Mara’s Legacy of Spectacular Destination Shows
Max Mara continues its tradition of pairing extraordinary destinations with fashion narratives that resonate globally. The previous Resort show in Caserta saw guests wandering through a kilometer-long cascade punctuated by monumental fountains designed by architect Luigi Vanvitelli. Celebrities such as Sharon Stone, Gwyneth Paltrow, Joey King, and Alexa Chung were in attendance. The Venice presentation for Resort 2025 further cemented Max Mara’s reputation for blending history, glamour, and fashion spectacle.
Max Mara Resort 2027 Show in Shanghai, China
📅 Tuesday, June 16, 2026
🌍 Shanghai, China
✨ Theme Inspiration: Italian cinema icons
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