THE BOSS X ASTON MARTIN CAPSULE COLLECTION MERGES SHARP STYLE WITH CUTTING-EDGE AUTOMOTIVE DESIGN. LAUNCHING FOR FALL/WINTER 2024, THIS COLLABORATION FEATURES EXCLUSIVE DESIGNS INSPIRED BY ASTON MARTIN’S ICONIC CRAFTSMANSHIP AND BOSS’S SIGNATURE TAILORING.
Boss and Aston Martin have joined forces to launch the Boss x Aston Martin capsule collection, fusing the sophisticated style of Boss with the high-performance legacy of Aston Martin. This collaboration marks the beginning of a new chapter in luxury fashion and automotive excellence, proposing a capsule embodying both brands’ essence.
The first Boss x Aston Martin collection, set to debut ahead of Fall/Winter 2024, is a statement of heritage and innovation. The partnership will deliver two capsule collections annually, each one reflecting the pinnacle of modern sophistication. By blending Boss’s signature tailoring with the cutting-edge technology of Aston Martin, the collection presents a 24/7 lifestyle wardrobe designed for those who value both style and substance.
This collaboration is inspired by a shared passion for precision and performance, drawing on Aston Martin’s iconic designs and Boss’s dedication to quality craftsmanship. The result is a collection that effortlessly bridges the worlds of fashion and automotive design. Key pieces include tailored garments made from high-performance fabrics such as superfine merino-wool jersey and a durable carbon-fiber and cotton denim blend.
The attention to detail in this collection is unparalleled. Elements like zip pullers, cord ends, and snap buttons are inspired by the finishes found in Aston Martin’s high-performance vehicles, while the unique cord adjuster takes cues from the bespoke aluminum oil filler cap available through Aston Martin’s exclusive Q service. These intricate touches ensure that every piece performs exceptionally.
To showcase the Boss x Aston Martin collection, Formula One® superstar and Boss brand ambassador Fernando Alonso has been chosen as the face of the campaign. Alonso, who races for the Aston Martin Aramco Formula One® Team, embodies the dynamic and stylish spirit of the collaboration. “I’m thrilled to be the face of the first-ever Boss x Aston Martin capsule collection,” Alonso stated. “Both brands are synonymous with innovation, performance, and style. I can’t wait for fans to see what we’ve created together.”
For more on eco-luxury lifestyle, travel, and exclusive events follow our Instagram and subscribe to our VIP network to access special invites, discounts, and upgrades.
