UNVEIL BUCCELLATI’S HAWAII OVAL COLLECTION, WHERE TIMELESS CRAFTSMANSHIP MEETS MODERN ELEGANCE. INSPIRED BY FUTURISM, THIS NEW LINE REINTERPRETS CLASSIC CIRCULAR MOTIFS WITH ELONGATED OVAL SHAPES. EACH PIECE REFLECTS THE MAISON’S DEDICATION TO ARTISTIC INNOVATION AND IMPECCABLE DESIGN.

Buccellati has long been a name synonymous with refined craftsmanship and timeless design. For over a century, the Italian jeweler has mastered the art of blending heritage with innovation, and in 2024, the maison introduces its latest creation: Hawaii Oval. This elegant reinvention of Buccellati’s iconic Hawaii collection, first introduced in the 1930s by Mario Buccellati, brings a fresh, modern sensibility to a classic design.

At the heart of the Hawaii Oval collection lies a simple yet sophisticated transformation. The signature circular elements of the original collection have been reimagined into ovals, evoking the delicacy and symbolism of the eye—often considered a window to the soul. The elongated shapes lend the collection a sense of movement, drawing from the artistic influences of Futurism, a movement that sought to capture the dynamic and fluid aspects of modern life.

The oval elements, hand-twisted into fine gold threads, bring a softer, more fluid form to the collection. This subtle shift in design creates a harmonious balance between tradition and modernity, a hallmark of Buccellati’s enduring appeal. The technique used—twisted gold thread—remains true to the craftsmanship that has defined the maison for generations, yet the shape itself feels more relaxed and organic, offering a fresh take on a beloved motif.

The Hawaii Oval collection offers necklaces and drop earrings, with the option to choose between yellow gold or Buccellati’s celebrated combination of yellow, rose, and white gold. The necklaces come in two lengths, with larger oval elements creating a visual rhythm that breaks up the smaller links, giving the pieces a distinct and refined cadence.

In the earrings, the ovals form a cascading design, mirroring the rhythm of the necklaces while bringing a touch of movement that is both delicate and striking. The collection’s use of mixed gold tones adds another layer of depth, playing with light and texture to create jewelry that feels rich without ever being overwhelming.

The influence of Futurism on this collection is not just aesthetic; it is conceptual. Buccellati has long been inspired by this artistic movement’s quest to represent movement and speed through design. With Hawaii Oval, this idea of constant motion is brought to life through the elegant, sinuous shapes that characterize each piece.

The craftsmanship behind each item in the collection is, as always with Buccellati, meticulous. The hand-twisted threads that have been a signature of the Hawaii collection for decades are now moulded into ovals, showcasing the skill and precision of the artisans who create them. This careful attention to detail, passed down through generations, ensures that each piece is not just a piece of jewelry but a work of art in its own right.


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