Inside Casablanca’s First Paris Boutique: Tennis Courts, Silk Shirts, and Summer Escapism Across Three Dreamlike Floors
June 7, 2025 – Casablanca Paris flagship Store
The doors have finally opened. Casablanca has landed on Rue du Faubourg Saint-Honoré with a flagship store that feels like a Mediterranean holiday in high definition. Designed by Charaf Tajer and Steve Grimes, this is the brand’s first permanent boutique. This full-sensory experience blends ancient architecture, futuristic design, and Casablanca’s signature sunlit glamour.
Located across from the British Embassy and steps from Hermès, the three-level boutique transforms a former Parisian art gallery into Casablanca’s universe. Think arched niches and Greco-Roman mosaics. Think velvet walls, lacquered wood, and a green-carpet lounge that wraps around you like a private cinema. The centerpiece: a marble tennis court that floats between the floors like a sculpture.
Here, fashion is surrounded by a story. The pieces on display span from breezy silk sets to tailoring in shades of sea and citrus. You’ll find terry polos, satin suiting, mesh tops, and accessories meant for poolside arrivals and rooftop departures. And for those who don’t just want to shop, the space invites lingering, exploring, and returning.
Casablanca’s global success might be written in numbers, but this boutique is built for moments. Here’s everything you’ll find inside, and what’s coming next.
Explore Each Floor Like a Postcard From a Jet-Set Fantasy
Step through the main doors and enter Casablanca’s menswear world. Silk shirts hang like art. Tennis references live in marble details and curved display racks. Soft tailoring meets sportswear in tones that call back to Morocco, Rome, and the Côte d’Azur.
Upstairs, the palette blooms. Womenswear takes center stage, full of lightness, movement, and color. You’ll find silky beachwear, retro dresses, scarf tops, and knitwear made to travel. The layout encourages slow discovery. Sunlight filters through tinted glass cabinets, and mirrors stretch the space in cinematic ways.
The lower level surprises. Walls and floors melt into one another, covered in plush green carpet. The shelving glows. The air shifts. It feels like a secret garden turned fashion sanctuary. Here, sneakers and accessories feel like design objects, and the line between display and art fades completely.
Coming Soon: Pop-Ups, A Ski Capsule, and More Casablanca Worlds
After Paris, Casablanca is heading to California. A new boutique opens in Beverly Hills this July, bringing the same sunny ethos to Los Angeles. But summer doesn’t stop there. The label is launching temporary pop-ups in Bodrum, Ramatuelle, Comporta, and Dubai. Each space is tailored to its location, with signature prints, summer sets, and curated edits for the season.
Autumn brings a cooler twist. Casablanca’s first skiwear collection arrives in November, created in collaboration with Faction Skis. It will appear in Verbier, Gstaad, Galeries Lafayette Haussmann in Paris, and Harrods in London. Expect outerwear with the same elegance and athletic edge as its beachwear — crisp, confident, and unmistakably Casablanca.
Whether you walk into the flagship or step into one of the brand’s nomadic pop-ups, the experience stays consistent. Imaginative and completely immersive. The kind of fashion fantasy that actually follows you home.
Plan Your Visit
62 Rue du Faubourg Saint-Honoré, 75008 Paris
Opening Hours: Monday–Saturday, 10:30 a.m. – 7:00 p.m.
Style Cue: Tennis-core meets Mediterranean dream
The World of Casablanca
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