Samsøe celebrates individuality and inclusion through freedom of expression with bold colors and prints and a general need to find one’s own identity. References to the 90’s and bold prints take us back to the past, while the shapes and new silhouettes propel us into the present. The future of the brand is also taking shape with the arrival of Meme Marta Fagiuoli as head of womenswear.
Samsøe AW22 Women Collection « Past Present Future »
The AW22 collection embodies the true essence of a powerful and strong woman. The eccentricity and fast pace of 90’s New York City is the main inspiration for the collection. For Meme, body shape and proportions are important and will be key to all her upcoming collections for Samsoe.
“We strive to be an inclusive brand by not excluding any gender or body type in our collections,” says Meme Marta Fagiuoli. “We pay more attention to details and make sure the pieces fit the body. We play with proportions and want people to feel good in our clothes,” she continues.
Samsøe AW22 Women & Men Collection « Past Present Future »
MEN’S COLLECTIONFor men, this season, Gitte Wetter, head of menswear, turns to the subcultures and youth of London in the 90s such as Grunge or Rave.
Loose shapes and exaggerated silhouettes create oversized looks that are right up there with the times. There is also a nod to today’s youth, who combine vintage pieces with new clothes to create a unique style.