STEP OFF THE RUNWAY AND INTO PARIS FASHION WEEK’S COOLEST POP-UPS AND PARTIES, WHERE FASHION MEETS FUN WITH EXCLUSIVE COLLABS AND CREATIVE VIBES
Paris Fashion Week isn’t just about runway shows—it’s also a vibrant platform for brands to engage their audience with immersive and exclusive experiences. Whether through pop-ups installations, edgy after-parties, or interactive presentations, fashion houses use this global stage to stand out. Here are some of the most exciting pop-ups and events happening during this season’s Paris Fashion Week.
RABANNE’S GOLDEN POP-UP EXPERIENCE
From September 27 to 29, Paco Rabanne will celebrate the launch of its new fragrances, Million Gold and Million Gold For Her, with an immersive pop-up near Printemps Haussmann. Visitors will step onto a “Golden Catwalk,” surrounded by the brand’s iconic golden podium. Inside, a giant XL Link chain, emblematic of Rabanne’s aesthetic, will dominate the first room, where attendees can explore the scents through an interactive olfactory experience. In the second room, a gold-inspired beauty makeover awaits, and a camera captures visitors’ own “runway” moments, ready to share on social media. Registration is required, and the event kicks off with an exclusive day for TikTok creators on September 26.
BERNADETTE’S COZY CAFÉS
Belgian brand Bernadette brings a fresh twist to Paris Fashion Week with the opening of two pop-up cafés. From September 24 to October 2, visitors can stop by 47 rue Cler or 24 rue du Quatre-Septembre to enjoy freshly brewed coffee, matcha tea, and pastries designed by artist Monika Varšavskaja. These “Bernadette cafés” offer a preppy, whimsical retreat from the hustle and bustle of Fashion Week, decorated with floral motifs and cozy lifestyle products from the brand’s collection.
AVNIER’S WEEK OF HORROR
To celebrate its 10th anniversary, Avnier, the fashion label co-founded by Orelsan and designer Sébastian Strappazzon, is hosting a week-long horror film series from September 25 to 29. Inspired by 80s and 90s horror films, the event will showcase their new Autumn/Winter 2024 collection. The screenings will take place at the Brady Cinema, a Parisian landmark famous for its cult genre films. This “week of gore” promises a thrilling mix of fashion and cinema, as the brand taps into its alternative roots.
FABRIX: THE FUTURE OF DIGITAL FASHION
Returning to Paris Fashion Week, FabriX offers a futuristic glimpse into digital fashion. Held at the Sphère showroom in the Palais de Tokyo from September 25 to October 1, this immersive event showcases cutting-edge designs in augmented reality. Supported by the Fédération de la Haute Couture et de la Mode, FabriX allows visitors to experience avant-garde pieces by designers such as Wilsonkaki, Florentina Leitner, and Charles de Vilmorin. It’s a must-visit for those curious about the intersection of fashion and technology.
KUJTEN AND DR. WOO’S SPICY COLLABORATION
On September 26, Kujten, the Parisian luxury cashmere brand, will host its first-ever Fashion Week event in collaboration with renowned tattoo artist Dr. Woo. Set in their flagship store at 47 rue Pierre-Charron, this “underground” soirée will introduce a new unisex capsule collection designed with Dr. Woo. Guests, invited by the brand, will enjoy cocktails, canapés, and an exclusive chance to win a tattoo from the artist himself. This vintage-inspired collection marks Kujten’s bold entry into the fashion week circuit, as they work to build their global recognition.
PAUL & JOE’S FRENCH TEA TIME DELIGHT
On September 26, Parisian brand Paul & Joe will present their Spring/Summer 2025 collection with a refined twist on the classic British tea time. Hosted in their iconic showroom at 14 rue des Commines, this intimate event brings together the elegance of French terraces with a whimsical flair. The event will feature influencer and singer Hélène in Paris, known for her exuberant style, as the brand continues its tradition of combining art, music, and gastronomy in their fashion week presentations.
ANDREA ALBRIZIO’S TREASURE HUNT
Andrea Albrizio, the young designer behind the tech-forward label Arntreal, is hosting an innovative treasure hunt on September 28. Combining fashion and gaming, the event will feature a pop-up at La Caserne in the 10th arrondissement, where attendees can explore his limited-edition pieces. The real adventure, however, lies in the treasure hunt across Paris. Participants who collect all 25 digital artifacts will win €5,000 in cash and €5,000 worth of Albrizio’s streetwear collection. It’s an exciting fusion of augmented reality and fashion.
GOLDEN GOOSE TAKES OVER MONTMARTRE
The Italian label Golden Goose, famous for its distressed sneakers, is throwing a one-of-a-kind after-party on September 30. The Elysée Montmartre will be transformed into a giant electro club featuring performances from top artists like The Blaze, Boombass from Cassius, and DJ Nathalie Duchene. This high-energy event celebrates the release of Golden Goose’s latest ready-to-wear collection, blending fashion and music in a truly Parisian way. Expect an evening of creative chaos that mirrors the brand’s signature style.
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