DISCOVER THE ULTIMATE FASHION DESTINATIONS WITH EXCLUSIVE SUMMER POP-UPS FROM DIOR IN SAINT-TROPEZ, CULT GAIA IN MYKONOS, GUCCI IN TUSCANY, AND MORE. INDULGE IN CHIC BEACH CLUBS, STYLISH BOUTIQUES, AND VIBRANT BEACH EXPERIENCES ACROSS EUROPE’S MOST GLAMOROUS COASTLINES.
As the sun blazes high in the sky, fashionistas and jet-setters alike are escaping the gray skies for the golden sands and crystal-clear waters of Europe’s most iconic coastal destinations. This summer, the world’s top luxury brands took their allure to new heights with extravagant pop-ups, logoed beach makeovers, and exclusive branded restaurants. From Dior’s sprawling beach collections to Gucci’s sun-drenched escapes, these destinations are the ultimate summer fashion getaways. Dive into our guide to the must-visit Summer Pop-Ups spots where haute couture meets the holiday of your dreams.
DIOR CAFÉ- SAINT-TROPEZ
Dior is leading the way with an impressive line-up of new openings. New permanent boutiques stretch from Athens to Puerto Banús, while seven summer pop-ups linked to the Dioriviera beach collection can be found in places like Nice and D Maris Bay in Turkey. A highlight is the Dior Café located in front of the Christian Dior flagship store in Saint-Tropez. This chic courtyard garden café and restaurant serves a delightful sweet and savory summer menu. After your lunch, head into the boutique to shop the latest Dior collections.
LOUIS VUITTON X WHITE 1921 HOTEL- SAINT TROPEZ
Louis Vuitton’s summer pop-up at the White 1921 Hotel in Saint-Tropez features a restaurant revamped with the brand’s monogram and an all-pink courtyard. The space, accommodating up to 40 guests, offers refined French haute cuisine crafted by chefs Arnaud Donckele and Maxime Frédéric. The boutique also showcases the LV By the Pool collection. This marks the start of Louis Vuitton’s seaside resort expansions, with similar activities planned from Miami to Macau. A temporary Louis Vuitton bar was also in Taormina, Italy, last June.
TORY BURCH X NIKKI BEACH SAINT-TROPEZ
Tory Burch brought her signature elegance to Nikki Beach Saint-Tropez from July 16th to September. This summer pop-up features a branded bar, a chic pop-up shop, and a stylish new section on the beach with 20 custom daybeds and cabanas adorned in Tory Burch prints. Guests can enjoy oversized beach games and explore the pop-up shop, which offers a selection of caftans, stylish swimwear, signature tunics, classic leather slides, and the iconic T Monogram handbag collection in lightweight raffia.
DOLCE & GABBANA X CASA AMOR BEACH CLUB – SAINT TROPEZ
Dolce & Gabbana’s summer pop-up is at the Casa Amor Beach Club on Pampelonne Beach in Saint-Tropez. This vibrant pop-up transforms the beach club with colorful Sicilian decor, creating an Italian dolce vita ambiance amidst the French Riviera’s elegance.
LOULOU SAINT-TROPEZ X FARM RIO
The vibrant Brazilian brand, Farm Rio, is making waves at Loulou with a summer pop-up running until September. Bursting with color, showcasing exclusive items from their Summer 2024 collection. Expect bold prints, tropical vibes, and a taste of Brazilian flair amidst the elegance of the French Riviera. It’s a lively blend of beachwear, dresses, and accessories that bring a slice of Rio to the Riviera.
PINEL ET PINEL X HÔTEL BYBLOS – SAINT TROPEZ
Pinel et Pinel is collaborating with the Hôtel Byblos in Saint-Tropez for a unique summer pop-up. This limited edition collection blends Parisian elegance with Saint-Tropez glamour. Inspired by the Côte d’Azur, the collection includes the COLETTE XL tote, DOMINIK M clutch, POP 5C cardholder, TAG NAME luggage tag, and the extravagant HUMIDOR cigar case. Each piece reflects the vibrant hues of Saint-Tropez sunsets, with the Hôtel Byblos’s iconic image featured on every item. Available exclusively at the Hôtel Byblos and Pinel et Pinel boutiques starting in May.
CULT GAIA– SAINT-TROPEZ & MYKNOS
Cult Gaia has set up two summer pop-ups for the second year running, one in the charming streets of Saint-Tropez and the other in Mykonos. Both sites showcase the brand’s elegant creations, combining natural beauty and refined style, perfect for those looking to update their vacation wardrobe.
JACQUEMUS- CAPRI
Jacquemus celebrates its 15th anniversary with a special pop-up in Capri on June 10. The pop-up store showcases exclusive pieces from the Summer 2024 collection, set against Capri’s breathtaking views and luxurious ambiance.
Jacquemus Capri : Via Camerelle 61a 80073 Capri Italie
GIVENCHY- PORTO CERVO, SARDINIA
Givenchy’s summer pop-up in Porto Cervo, Sardinia, celebrates the Givenchy Plage collection, inspired by the sophistication and joie de vivre of Le Clos Fiorentina, Hubert de Givenchy’s summer residence in Saint-Jean-Cap-Ferrat. The pop-up features summer raffia bags, colorful swimsuits, and elegant beachwear, all displayed in a chic setting that contrasts polished concrete floors with natural raffia walls adorned with the 4G motif, brushed silver furniture, and ceramic displays.
Via Porto Vecchio, 4, 07021 Porto Cervo SS
GUCCI X IL PELLICANO HOTEL, TUSCANY
Gucci transformed the iconic Il Pellicano hotel in Tuscany into a haven of style with its Gucci Lido Summer 2024 collection, encapsulating the essence of an Italian summer.
ALBERTA FERRETTI X HOTEL DE MAR GRAN MELIÁ, MAJORCA
Alberta Ferretti is taking over the Bombon Pool Club at Hotel de Mar Gran Meliá in Majorca. This pop-up features branded deck chairs and umbrellas, offering a touch of Italian elegance amidst Majorca’s serene beach setting.
AMI X GALERIES LAFAYETTE, PARIS
For those staying in Paris, for the Olmpycis, AMI’s summer pop-up on the roof of Galeries Lafayette offers a slice of summer charm. From July 3 to September 2, visitors can enjoy striped deckchairs, ice cream, and beach-themed decor, including beach cabins inspired by Itsi Bitsi Petit Bikini. The pop-up includes opportunities for pétanque with a view of the Eiffel Tower.
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