The Perfect Tan Starts With Tout Beau Et Tout Bronzé, a Seaside Escapade in the Heart of Paris
June 5, 2025, “Tout Beau et Tout Bronzé” Pop-up at Le Bon Marché Rive Gauche
Summer casts its golden spell on Le Bon Marché Rive Gauche, where the legendary department store transforms into a luminous coastal resort with “Tout Beau et Tout Bronzé” (The Perfect Tan). A joyful seasonal pop-up that runs through August 24, 2025. This year’s edition feels like a one-way ticket to Mediterranean ease, with immersive scenography, sun-kissed style capsules, and curated offerings from the world’s most elegant summer destinations.
Walk past the grand escalators and step into a sprawling sandcastle. Float beneath oversized beach balls and pastel pails suspended mid-air. Each floor becomes its own seaside stop: an imaginative itinerary dotted with standout collaborations, playful design, and discoveries destined for your suitcase.
Curated Sun from the Côte d’Azur to Sicily
The travel diary begins with exclusive designs from iconic resorts. The Lily of the Valley hotel teams up with Aurélie Bidermann on raffia accessories and sun-baked jewelry. From the Sicilian coast, Belmond Villa Sant’Andrea channels the dolce vita with a laid-back summer capsule. Each collaboration captures the atmosphere of its origin: citrusy, coastal, and quietly opulent.
Brightly colored stands pop up like beach huts across the store. Each one offering something tactile for the season. Breezy kaftans, bold ceramics, wicker bags, and vibrant accessories create a summer wardrobe that works from terrace lunches to evening strolls. Tablescapes get the sunshine treatment too, with striped linens, lemon-printed dinnerware, and al fresco-ready pieces that inspire impromptu entertaining.
La Plaza Johanna Ortiz: A Colombian Escape
At the top floor, the sun shifts hemispheres. Guest of honor Johanna Ortiz brings La Plaza Johanna Ortiz to life—a 220-square-meter pop-up inspired by a South American village square. Think linen dresses in warm tropical prints, a café serving Colombian treats, and a flower stand that perfumes the air. Natural materials, earthy colors, and refined silhouettes define her high-summer aesthetic. The space feels like Cartagena by way of the Left Bank.
Ortiz’s capsule offers an invitation to embrace sensuality with precision tailoring. Expect signature ruffles, flowing lines, and pieces that radiate under sunlight. The designer’s personal touch transforms the floor into a tropical reprieve—an homage to feminine ease and handcraft.
“Tout Beau et Tout Bronzé” Pop-up at Le Bon Marché Rive Gauche
On View Until August 24, 2025
Le Bon Marché Rive Gauche, 24 Rue de Sèvres, Paris 7e
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