Sabato De Sarno Honors Gucci’s Heritage With a New Cruise Collection Show in the Heart of Florence
Gucci is heading back to Florence on May 15, 2025, to present its Cruise 2026 collection. This iconic city holds deep significance as the birthplace of Gucci, where Guccio Gucci opened his first leather shop in 1921. Sabato De Sarno, the brand’s Creative Director, is set to unveil a collection that ties together Gucci’s rich heritage with contemporary craftsmanship.
WHY FLORENCE?
Florence is where the Gucci story truly began, over a century ago. In 1921, Guccio Gucci opened his first leather goods store in this vibrant city, inspired by the high-quality luggage and elegant craftsmanship he had encountered while working at the Savoy Hotel in London. This homecoming represents a tribute to the origins of the brand, making it especially significant for those following the evolution of Gucci under De Sarno’s creative direction. The city’s reputation for impeccable leatherwork, attention to detail, and timeless artistry shaped the early identity of Gucci.
SABATO DE SARNO’S VISION
Sabato De Sarno has a clear direction for Gucci: respecting the past while pushing the brand forward. Since becoming creative director, De Sarno has focused on blending tradition with innovation. His Cruise 2026 collection will reflect this balance. His creations pay homage to Gucci’s legacy while introducing fresh, forward-looking styles.
WHAT TO EXPECT
You’ll see Florence’s influence in everything, from the intricate leatherwork to the luxurious fabrics. It’s all about blending tradition with a fresh, modern look. Sleek silhouettes, bold textures—De Sarno’s bringing something new while keeping the heart of Gucci intact. And while Florence is the focus, this collection won’t just stop there. Gucci’s global influence will show up in the designs, making sure the brand stays at the top of the fashion world. Expect a stunning combination of old-world craftsmanship and cutting-edge style.
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