FOR THOSE LOOKING TO EMBRACE THE CHANGING SEASONS WITH A NEW SIGNATURE SCENT, HINOKI & CEDARWOOD IS A PERFECT COMPANION. IT’S AN INVITATION TO SLOW DOWN, BREATHE DEEPLY, AND FIND YOUR OWN MOMENT OF PEACE IN THE MIDST OF LIFE’S BUSYNESS.
There’s something undeniably captivating about stepping into a forest—especially in Japan, where the tradition of shinrin-yoku, or forest bathing, has been practiced for centuries. Jo Malone London’s latest addition to the Cologne Intense collection, Hinoki & Cedarwood: L’Essence de la Forêt Japonaise, distills that experience into a fragrance, offering a fresh, woody escape from the chaos of modern life.
Created by Anne Flipo, a master of crafting fragrances that tell stories, this new scent captures the essence of Japan’s forests with remarkable clarity. It’s a fragrance that feels serene yet powerful, an interplay between hinoki and cedarwood that balances the calming with the intense. From the moment you first spray it, you’re taken on a journey—each note unfolding like a breath of fresh air, grounding you in nature’s quiet.
A BREATH OF CALM
The beauty of Hinoki & Cedarwood lies in its simplicity. It opens with a crisp, aromatic freshness before settling into a heart of hinoki, a Japanese cypress known for its clean, slightly smoky scent. It’s a note that evokes the tranquility of being surrounded by towering trees, the air thick with the smell of wood and earth. As the fragrance deepens, cedarwood emerges, adding warmth and depth that lingers beautifully on the skin. The result is a scent that feels both grounding and luxurious, perfect for those moments when you need a little escape from the everyday.
THE RITUAL OF FOREST BATHING
What makes Hinoki & Cedarwood particularly special is how it channels the practice of forest bathing. In Japan, forest bathing isn’t just about walking through the woods—it’s about fully immersing yourself in nature, allowing the sights, sounds, and smells to bring a sense of calm and clarity. This fragrance taps into that ritual, offering a sensory connection to nature, even if you’re miles away from the nearest forest. It’s a way to bring a little of that meditative calm into your daily life, one spritz at a time.
JO MALONE LONDON’S SIGNATURE ELEGANCE
Jo Malone London has long been known for its ability to transform everyday experiences into something extraordinary. From its signature layered scents to its beautifully crafted bottles, every detail feels intentional. Hinoki & Cedarwood continues that tradition, adding a distinctly Japanese influence to the brand’s British roots. Available in both 50ml and 100ml, this fragrance is sure to become a favorite, especially for those who appreciate understated elegance with a touch of nature’s wild beauty.
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