KIDILL FW25: A Riot of Color, Rebellion, and Harajuku Nostalgia

January 21, 2025- Paris Men Fashion Week, KIDILL Fall/Winter 2025


KIDILL Fall/Winter 2025 show erupted Paris Fashion Week in a whirlwind of vivid colors, daring textures, and unapologetic nostalgia. Designer Hiroaki Sueyasu transported the audience back to the rebellious heart of Harajuku’s late ‘90s and early 2000s. Those were days when the streets were alive with fearless youth customizing their wardrobes, breaking the rules of fashion, and redefining individuality.

At the center of this season’s collection lies Sueyasu’s deep connection to Harajuku, a place that shaped his creative vision. But this wasn’t just a trip down memory lane. KIDILL’s show paid homage to the spirit of rebellion while crafting a bold narrative for the future. The highlight? A collaboration with Harajuku’s iconic A STORE ROBOT. Founded in 1982, this legendary shop became the beating heart of Tokyo’s alternative scene and a symbol of punk authenticity. Known for its revival of Vivienne Westwood’s Seditionaries, the store brought its rich heritage to the collection, merging decades of cultural history with Sueyasu’s contemporary perspective.


A Riot of Color and Texture

The runway was alive with contrasts. Metallic coatings, camouflage splashed with neon, and cyberpunk-inspired details set the stage for a collection that felt chaotic yet deliberate. Models walked with an edge, wearing pieces that bridged rave culture and punk rebellion. Vibrant accents punctuated industrial textures, evoking the bold spirit of Harajuku’s golden era.

The creative synergy didn’t stop there. Los Angeles-based artist Brett Westfall, a longtime friend of Sueyasu, added a playful twist to the collection. His whimsical illustrations—strawberries, punk kids, and a dog named “Snoppy”—appeared on chinos, padded coats, MA-1 jackets, and T-shirts. These elements brought a touch of humor and lightness to an otherwise raw and gritty collection.

PFW Men – KIDILL Fall/Winter 2025


Not Just Nostalgia

For Sueyasu, this collection wasn’t about reliving the past but reinterpreting it. “It’s not just about the style—it’s about the spirit,” Sueyasu shared after the show. KIDILL’s Fall/Winter 2025 lineup reexamines Harajuku’s legacy while questioning the authenticity of today’s fashion landscape. The result? A collection that feels both familiar and groundbreaking, celebrating the eternal rebellion of youth.


A Triumphant Finish

As the final looks graced the runway, the show closed with thunderous applause. Sueyasu, alongside Westfall and the team from A STORE ROBOT, took their bow under the vibrant lights. It wasn’t just a moment of nostalgia—it was a celebration of individuality, creativity, and the enduring impact of Harajuku’s cultural revolution.


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