Pharrell Williams and Nigo Channel Subcultural Roots and Japanese Influences for a Star-studded Paris Showcase.
January 22, 2025 – PFW, Louis Vuitton Men’s F/W 2025
Paris Men’s Fashion Week kicked off with Louis Vuitton’s star-studded Fall/Winter 2025-2026 show. Taking over the Cour Carrée of the Louvre, Pharrell Williams, Louis Vuitton’s Artistic Director for Menswear, unveiled his fifth collection for the Maison alongside Nigo. After making waves with shows at Pont Neuf and the Jardin d’Acclimatation, Pharrell turned to the Cour Carrée—a favorite of Nicolas Ghesquière—to stage his visionary approach to menswear in an iconic setting.
The front row was just as striking as the runway. LVMH CEO Bernard Arnault shared the spotlight with Hollywood stars Adrian Brody, Bradley Cooper, and Idris Elba. Sports legends LeBron James, Victor Wembanyama, and Léon Marchand commanded attention. Adrian Brody, fresh off the success of The Brutalist, made Louis Vuitton his latest stop after appearances at Prada and Armani. Meanwhile, Victor Wembanyama, the towering San Antonio Spurs star, made his Paris fashion debut, choosing Vuitton to mark this milestone.
PFW- Louis Vuitton F/W 2025
Williams x Nigo: Friendship in Focus
Pharrell teamed up with his longtime collaborator and friend, Nigo, for a collection rooted in their shared history. Their creative partnership dates back 20 years to the LV Millionaires 1.0 sunglasses, and this enduring friendship was front and center—literally—with their silhouettes appearing on ties, Damier-printed bags, and varsity jackets.
“This collection is an artistic manifestation of a lifelong friendship,” Pharrell explained in his show notes. Nigo’s vast archive of 20th-century workwear heavily influenced the designs, but these were far from ordinary workwear pieces. Donkey jackets came embroidered with pearls. Trucker Jerkins were crafted from calfskin leather. Hoodies were transformed into luxurious patchworks of Monogram intarsia. On the runway, models dressed as “delivery workers” pushed massive Vuitton trunks, a nod to the brand’s heritage.
Pharrell and Nigo reimagined streetwear through a dandy-inspired lens, creating a collection that blended elegance with a playful edge. Rooted in their shared subcultural influences, the designs were bold, dynamic, and full of personality.
An Iconic Set
The set, designed by Wonderwall Studio’s Masamichi Katayama, transformed the Cour Carrée into a monumental clock face. The displays—shaped like oversized clock hands—featured curated pieces from Vuitton’s archives- a playful yet nostalgic touch. Stephen Sprouse’s 2001 graffiti Monogram reappeared on biker jackets and tote bags, seamlessly tying past and present.
The evening began with a powerful live performance from a 30-piece orchestra, playing Nobuo Uematsu’s One Winged Angel. The show’s finale? A performance of “LV Bag” by Don Toliver and j-hope, a Fashion music blend that left the audience buzzing.
Pharrell and Nigo’s final bow was met with thunderous applause, cementing another chapter in Louis Vuitton’s menswear journey— undeniably creative and star-powered.
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