Year of the Snake: Serpentine Designs Dominate Lunar New Year Collections

January 7, 2025 – Lunar New Year Trends


As the Year of the Snake begins, Lunar New Year Trends 2025 are taking center stage with collections reflecting rebirth, transformation, and the power of serpentine symbolism. Luxury houses like Issey Miyake and Kenzo showcase serpentine-inspired embroidery and playful details, while streetwear icons like Stone Island and Diesel introduce streetwear with striking patterns and textures. From embroidered snakes to vibrant patterns, these collections celebrate the Lunar New Year in styles that are as diverse as they are festive.

Quilting and Reversibility

Stone Island leads the charge with its Year of the Snake ‘025 capsule. Staying true to its utilitarian roots, the collection subtly incorporates Lunar New Year themes. Sleek jackets, vests, and sweatshirts in metallic silver and black feature serpentine quilting and vibrant red embroidery. The collection’s standout? Garment-dyed nylon jackets with detachable sleeves offer versatility and festivity in one. Each piece arrives in celebratory red packaging, completing the festive feel.

Stone Island ‘025 capsule
Stone Island ‘025 capsule


Not to be outdone, Carhartt WIP brings a fresh twist to its signature Active Jacket. This Japan-exclusive release replaces traditional cotton duck canvas with faux green leather. The jacket’s reversible design reveals a black diamond-quilted lining, accented with gold zippers and green trims.

Lunar New Year Trends: Carhartt WIP Active Jacket
Carhartt WIP Active Jacket

Kenzo, under the direction of Nigo, combines red, black, and gold fabrics in its Lunar New Year collection. Boke flowers, embroidered snakes, and regal motifs dominate. A Japanese-style sweatshirt featuring an entwined tiger and snake captures the festive spirit, while accessories like jewelry and scarves incorporate snake-inspired charms for a luxurious touch.


The Snake’s Symbolism

Streetwear brands are embracing the snake’s symbolism of regeneration and power with daring designs. *Diesel’s Year of the Snake capsule embodies serpentine graphics across photorealistic T-shirts, raw-edge hoodies, and laser-etched snakeskin denim. Accessories like the Play Crossbody bag and Charm-D Shoulder bag showcase vibrant snake motifs in cutting-edge designs.


BAPE reimagines its signature APE HEAD logo with Yamata-no-Orochi-inspired snakes circling the design. Foil-printed snakeskin patterns adorn T-shirts, hoodies, and caps, symbolizing rebirth and strength. The collection bridges the brand’s streetwear roots with Japanese mythology.


Luxury Embroidery and Serpentine Charm

Issey Miyake Eyewear debuts wooden eyewear, hand-carved for a rough-hewn texture that industrial processes can’t replicate. These frames, available in elegant shapes like round and hexagon, offer a tactile experience.

Lunar New Year Trends

Meanwhile, L.L. Bean JAPAN EDITION focuses on retro-inspired outerwear designed for the Japanese market. The collection includes earth-toned jackets, vests, and layering pieces featuring practical details like corduroy accents, adjustable waistbands, and oversized pockets. These functional elements cater to both outdoor enthusiasts and streetwear fans.

Lunar New Year Trends

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