Nine Iconic Maisons Unveil Their Latest Timepieces at LVMH Watch Week 2025 in New York and Paris
January 17, 2025 – LVMH Watch Week 2025
LVMH is bringing its prestigious Watch Week to New York from January 21 to 24. The Group’s nine iconic watchmaking Maisons will showcase their latest collections in an immersive setting designed for journalists and retailers. This year’s edition highlights each brand’s distinctive identity and exceptional craftsmanship, promising an unparalleled experience for the global horology community.
The sixth edition of LVMH Watch Week was originally slated for Los Angeles, but California’s wildfires prompted a move to New York. Shifting to the city ensures the safety of participants while keeping the event’s dynamic energy intact. To provide further global access, LVMH will also host presentations in Paris at the end of the month.
New York’s leg of LVMH Watch Week will include exclusive previews, brand storytelling, and timepieces showcasing innovation and artistry. Participating Maisons include Bulgari, Hublot, TAG Heuer, Zenith, Daniel Roth, Gerald Genta, and, for the first time, Louis Vuitton, Tiffany & Co., and L’Épée 1839.
This year’s debut of Tiffany & Co., Louis Vuitton, and L’Épée 1839 adds fresh perspectives to the edition. Each of these Maisons will unveil horological creations reflecting their unique DNA while elevating the overall experience for attendees.
Timepieces to Watch at LVMH Watch Week
TAG Heuer is set to dazzle attendees at LVMH Watch Week with the show-stopping Carrera Date Plasma Diamant d’Avant-Garde. This remarkable timepiece showcases 4.8 carats of lab-created yellow diamonds set into its 36 mm white gold case, exemplifying the Maison’s commitment to craftsmanship and innovation.
The watch’s polycrystalline diamond dial is a masterpiece of design, creating an enchanting play of light and reflections. Powered by TAG Heuer’s advanced Plasma technology, the process enables the creation of colored diamonds that push the boundaries of modern watchmaking.
At the center of the dial, a yellow Diamant d’Avant-Garde shield highlights TAG Heuer’s expertise in gem-cutting and design. Paired with the 1.3-carat lab-grown yellow diamond set in the case, this timepiece combines extraordinary artistry with the precision of Swiss horology.
With a unique fusion of state-of-the-art engineering and artistic excellence, the Carrera Date Plasma Diamant d’Avant-Garde showcases TAG Heuer’s ability to combine aesthetic appeal with technical mastery.
LVMH Watch Week has become a cornerstone event in the luxury watch calendar since its debut in Dubai in 2020. It has traveled to global destinations like Singapore and Miami, drawing the industry’s top voices and influencers. Moving to New York marks a strategic step for LVMH, aligning with the U.S. market’s growing appetite for high-end timepieces.
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