Milan’s Fashion Week Unveils a Landmark Season of Debuts
September 8, 2025- Milan Fashion Week SS26 Calendar of Events
Milan Fashion Week returns from 23 to 29 September 2025 with one of its most dynamic editions in years. The women’s ready-to-wear calendar counts 55 physical shows and four digital presentations, balancing twelve newcomers, eleven absences, and a string of anticipated returns. From Demna’s first chapter at Gucci to Armani’s 50th anniversary exhibition and show, this season rewrites Milan’s role as both heritage capital and laboratory of contemporary fashion.
Beyond the runways, the week will extend into side events, pop-ups, and exhibitions, turning the city into a living stage for style, culture, and business.
Milan Fashion Week SS26 Key Debuts
- Gucci – Demna presents his vision on 23 Sept.
- Jil Sander – Simone Bellotti’s debut on 24 Sept.
- Bottega Veneta – Louise Trotter’s first collection, 27 Sept.
- KNWLS – London label’s Milan debut, 24 Sept., bringing Y2K-inspired sensuality.
- New names in digital format (29 Sept.):
- Maxivive
- Mein Corp by Lorenzo Sala
- Nadya Dyzak (Ukraine)
- Zenam by Paul Tanonkou (Cameroon)
Major Returns
- Boss
- Calcaterra
- Federico Cina
- The Attico
- Stella Jean
- Tokyo James – after digital appearances, back on Milan’s catwalk.
- Phan Dang Hoang – following his 2024 debut.
- Dhruv Kapoor and Pierre-Louis Mascia – transitioning from the menswear calendar.
The Heavyweights
- Prada, Moschino, Roberto Cavalli, Dolce & Gabbana, Etro, and Max Mara anchor the week.
- Fendi – mixed-gender show on 27 Sept.
- Giorgio Armani – 50th anniversary:
- 24 Sept. – archival exhibition of 150 looks at Pinacoteca di Brera.
- 28 Sept. – anniversary show in the Palazzo Brera courtyard, closing fashion week.
Absent This Season
- Versace – preparing Dario Vitale’s first show for winter. A confidential presentation will take place on 26 Sept.
- Marni, Bally, Fiorucci, Avavav, Susan Fang, Philipp Plein, K-Way, DSquared2 are also off the schedule.
Side Events and Exhibitions
18 Sept. 2025 – 26 Feb. 2026 · Sueño Perro: A Film Installation by Alejandro G. Iñárritu · Fondazione Prada, Milan · Exhibition
20–23 Sept. 2025 · Milano Fashion&Jewels · Fiera Milano, Rho · Trade show
20–23 Sept. 2025 · Ready to Show · Fiera Milano, Rho · Trade show
23–25 Sept. 2025 · Lineapelle · Fiera Milano, Rho · Trade show
23 Sept. 2025 – 11 Jan. 2026 · Appiani. Il Neoclassicismo a Milano · Palazzo Reale, Milan · Exhibition
23 Sept. – 17 Oct. 2025 · Artisanal Evolution (Camera Showroom Milano) · CSM Showroom, Milan · Exhibition
24 Sept. 2025 · Black Carpet Awards · Teatro Manzoni, Milan · Awards ceremony
From 24 Sept. 2025 · Armani 50 Years Exhibition · Pinacoteca di Brera, Milan · Exhibition
25–27 Sept. 2025 · Kering × Vogue Italia Cinemoda Club · Cineteca Milano Arlecchino, Cinema Mexico, Cinema Palestrina · Special event
25 Sept. – 23 Nov. 2025 · 10 Corso Como: Glen Luchford. Atlas · 10 Corso Como, Milan · Exhibition
25–28 Sept. 2025 · White Milano · Via Medici 13, Milan · Trade show
26 Sept. 2025 · CSM Meets Sustainability (Camera Showroom Milano) · The View Milano, Piazza Duomo 21, Milan · Special event
26 Sept. 2025 · CSM Culture Club (Camera Showroom Milano) · The View Milano, Piazza Duomo 21, Milan · Special event
26–28 Sept. 2025 · Purple – Sign of the Times · Fiera Milano, Rho · Exhibition
27 Sept. 2025 · CNMI Sustainable Fashion Awards · Teatro alla Scala, Milan · Awards ceremony
28 Sept. 2025 · Milano Moda Graduate · Milan · Fashion showcase
B-Iconic: A New Format at Milan Fashion Week
B-Iconic debuts on 23–24 September at Magazzini Generali, introducing a hybrid platform where runway shows meet DJ sets, concerts, and performances. Designed to democratize fashion week, it welcomes not only press and buyers but also end consumers, making the audience part of the creative dialogue. The focus spans accessible luxury, avant-garde, street couture, and sustainability, supported by a global network from Milan to New York and Hong Kong.
Milan Fashion Week SS26 Runway Schedule
Tuesday, 23 Sept
- 15:00: Diesel — Via Stendhal 36
- 16:00: Dhruv Kapoor
- 17:00: Alberta Ferretti
- 18:00: Iceberg — Via Palermo 10
- 19:00: Gucci
Wednesday, 24 Sept
- 09:30: Luisa Beccaria
- 10:30: Jil Sander
- 11:30: Daniela Gregis — Via Villa Mirabello 6
- 12:30: Antonio Marras — Viale Molise 68
- 14:00: Fendi — Via Solari 35
- 15:00: Vivetta
- 16:00: Missoni — Via Senato 10
- 17:00: Onitsuka Tiger — Via G.B. Sammartini 48
- 18:00: N°21 — Via Archimede 26
- 19:00: Etro — Via San Luca 3
- 20:00: KNWLS
Thursday, 25 Sept
- 09:30: Max Mara — Via Piranesi 14
- 10:30: Genny
- 11:30: Boss — Via Cosenz 11
- 12:30: Anteprima — Via San Luca 3
- 14:00: Prada — Via Lorenzini 14
- 15:00: Emporio Armani — Via Bergognone 59
- 16:00: Emporio Armani — Via Bergognone 59
- 17:00: Moschino — Via Olona 4
- 18:00: MM6 Maison Margiela
- 19:00: Francesco Murano
- 20:00: Roberto Cavalli
Friday, 26 Sept
- 09:30: Sportmax — Via Piranesi 10
- 10:30: Marco Rambaldi — Piazza Tomasi di Lampedusa
- 11:30: Blumarine
- 12:30: Institution by Galib Gassanoff
- 14:00: Tod’s — Via Palestro 14
- 15:00: Giuseppe Di Morabito — Via Palermo 10
- 16:00: Elisabetta Franchi — Corso di Porta Romana 3
- 17:00: Sunnei
- 18:00: Federico Cina — Piazza Tomasi di Lampedusa
- 19:00:The Attico
Saturday, 27 Sept
- 09:30: Ferrari — Piazza Vetra 7
- 10:30: Ermanno Scervino
- 11:30: Ferragamo — Corso Venezia 11
- 12:30: Luisa Spagnoli — Via Turati 34
- 13:30: Stella Jean
- 14:30: Dolce & Gabbana — Viale Piave 24
- 15:30: Laura Biagiotti — Via Rovello 2
- 17:00: Bottega Veneta
- 18:00: MSGM
Sunday, 28 Sept
- 10:00: Francesca Liberatore
- 11:00: HUI
- 12:00: Milano Moda Graduate
- 14:00: Calcaterra
- 15:00: J. Salinas — Via Senato 14
- 16:00: Tokyo James
- 17:00: Phan Dang Hoang
- 18:00: Pierre-Louis Mascia
- 19:00: Giorgio Armani — Palazzo Brera, Via Brera 28
Monday, 29 Sept — Digital
- 10:00: Maxivive
- 10:30: Nadya Dzyak
- 11:00: Zenam
- 11:30: Mein Corp
Tickets are available for select parties and special events. For more details, contact us at events@babble-up.com.
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