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Corsets, Velvet, and Witty Details Define Ashi Studio’s Couture SS25

January 30, 2025 – Paris Couture Week, Ashi Studio Couture SS25


This season, Ashi Studio ventures into sensuality with its Spring/Summer 2025 collection. Ashi reimagines femininity through the lens of ambition, wit, and the French bourgeoisie. Mistress of her own destiny is how Ashi describes the woman at the heart of his collection—a character aspiring to bourgeois refinement and control over her own narrative.


A Nod to Madame Claude and French Elegance

The 20 creations collection carries a classically French first name, a tribute to the notorious Madame Claude, whose infamous clientele of sophisticated women rose to prominence as princesses, actresses, and society figures. This influence is woven into the collection, which turns the trappings of a well-to-do French home—Coromandel screens, marquetry furniture, and curios—into mother-of-pearl inlays on corsets and other intricate embellishments. Yet, this isn’t about coquettish allure. Instead, Ashi’s vision borrows from the hieratic elegance of Serge Lutens’ enigmatic characters, evoking an untouchable and magnetic presence.

Ashi expertly plays with contrasts: sheer Chantilly lace, duchesse satin, and velvet juxtaposed with structured silhouettes that demand attention but remain elusive. The opening looks feature corseted pieces with whisper-thin lace, boldly highlighting the body while maintaining an air of restraint. As the show progressed, more covered sensuality emerged, such as a sleek velvet gown that clung to the body before erupting into a gravity-defying train—a balance of “look but don’t touch” sensuality.

Witty details and playful elements—such as sequined cigarette decals placed on legs like garters and feather-sculpted accessories styled as miniature dogs—remind us that this collection satirizes upward social mobility and ambition.

PFW: Ashi Studio Couture SS25


A Bourgeois Fantasy

The materials themselves carried the message. Velvet conjured decadence, while barely-there Chantilly lace suggested vulnerability within power. Cocoon-like shapes protected the wearer, simultaneously inviting and repelling the gaze. The highlight? Corset dresses that integrated delicate mother-of-pearl embroidery, transforming familiar symbols of French sophistication into wearable couture art.


Ashi Studio’s dedication to storytelling is unparalleled, and this collection encapsulates the drama and grandeur of Parisian couture. Set against the backdrop of aspirations, sensuality, and wit, Spring 2025 unfolds as an ode to the modern woman who masters her destiny. In Ashi’s hands, couture becomes a medium for peeling back layers—both literal and symbolic—to reveal a raw, powerful elegance that lingers long after the runway lights fade.


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