Oriflame Brings Red Carpet Glam to Life With a Full-service Beauty Space for Makeup, Skincare, and Last Looks
May 12, 2025- Oriflame’s Glam Studio, Cannes Film Festival 2025
Some brands advertise. Oriflame opens the door. This year, the Swedish beauty house brings its signature vision to Cannes, opening a Glam Studio inside the ENW Showroom in the heart of the Croisette — a full-service space built for the pace and pressure of the festival. The concept is simple: real prep for real moments. Guests can walk in for a lipstick that locks in place, a skincare reset before red carpet glam, or supplements that support beauty from within. With top-tier products, pro support, and fast results, the brand brings its Swedish efficiency to one of the most high-maintenance beauty weeks on the calendar.
From matte lips to dewy skin and expert touch-ups, Oriflame’s Glam Studio is engineered for impact. No waiting, no overthinking. Just come in, sit down, and try it on. Because in Cannes, beauty moves fast, and Oriflame is ready.
What’s Inside the Glam Studio?
Oriflame is showing up with the full kit:
– THE ONE Colour Unlimited Extra Fix Liquid Lipstick in Fire Crimson — matte, red, and stays put.
– Full skincare station, including cleansers, serums, and custom product recommendations.
– Wellosophy corner with supplements and beauty nutrition to support skin from the inside out.
– Touch-up tools, artist support, and mirror-ready lighting.
Whether you’re doing full glam or quick polish, the space is designed for transformation — fast, precise, and camera-ready.
Why Cannes? Why Now?
“Cannes is beauty at full volume,” says the Oriflame team. “It’s global, high-impact, and image-driven — exactly where we belong. The Glam Studio is our way of stepping into the moment and putting our products directly in people’s hands.”
Q&A: The Oriflame Red Carpet Edit
What should everyone try at the studio?
Fire Crimson. It’s our hero red — liquid matte, longwear, and bold. One swipe, all night.
Is this open to anyone?
Yes. If you’re in Cannes, stop by ENW Studio on the Croisette — no gatekeeping. Just beauty that works.
What else can we expect?
Product testing, live demos, and a team ready to help you get red-carpet ready. There’s also a special cocktail on May 20 from 16:00–18:00 — come swatch, sip, and shoot content.
How does sustainability shape Oriflame’s approach to beauty today?
Oriflame sets standards. From using over 575 tonnes of recycled materials in packaging to running 100% of its facilities on renewable electricity, the brand has built sustainability into its infrastructure. With more than 150 products certified by The Vegan Society™, and continued investment in climate action across multiple countries.
Come See Us:
The Oriflame Glam Studio is open daily during the Cannes Film Festival at ENW Studio, 62 boulevard de la Croisette, from 10:00 a.m. to 8:00 p.m. For appointments, please email: events@babble-up.com
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