AT A MAGICAL SUMMER NIGHT’S DREAM, PHILIPP PLEIN UNVEILED THE CRYPTO KING AND CRYPTO QUEEN COLLECTIONS, HARMONIZING THE OPULENCE OF LUXURY WATCHES WITH MESMERIZING DIGITAL ART
Last Wednesday, May 24, 2023, an unforgettable black-tie soiree unfolded at the Grand-Hôtel du Cap-Ferrat in France. It was a night that marked the grand debut of PHILIPP PLEIN’s highly anticipated Crypto King and Crypto Queen collections. With a seamless fusion of impeccable craftsmanship and cutting-edge innovation, these Swiss-made luxury time machines mesmerized the guests in attendance.
The launch event at the Grand-Hôtel du Cap-Ferrat showcased the future of luxury timepieces. The Crypto King and Crypto Queen collections not only boasted Swiss-made $keletonized automatic movements but also came paired with exclusive NFT art pieces by the renowned artist Antoni Tudisco. This groundbreaking combination of physical watches and digital art offered a unique ownership experience, where every watch owner became an NFT art collector. Each purchase of these exceptional time machines came with a limited edition NFT, further elevating their exclusivity.
The Crypto King and Crypto Queen project is a true embodiment of luxury and innovation, as it seamlessly merges a hyper-luxurious timepiece with a non-fungible token (NFT). This debut collection, consisting of eight Crypto King and six Crypto Queen time machines, exemplifies Philipp Plein’s exceptional ability to blend luxury and innovation into a truly remarkable product. Meticulously crafted in Switzerland, each watch exudes value and exclusivity.
The CRYPTO KING, measuring 55 x 45 mm, features a double-layer see-through dial with the iconic 3D $kull design, a see-through caseback, and a double dome sapphire crystal with anti-reflective coating. The watch is available in various color options, including shades of red, black, fumé, and lime. The transparent nature of the CRYPTO KING, along with its clear strap, embodies PHILIPP PLEIN’s innovative vision and modern aesthetic, creating an ultra-modern time machine that exudes luxury and sophistication. The carefully crafted straps, whether made from alligator leather or silicone, are designed to complement the overall aesthetics of the timepiece.
On the other hand, the CRYPTO QUEEN captures the essence of femininity within the PHILIPP PLEIN Swiss Made collection. With its sleek silhouette and diamond-adorned see-through dial, this timepiece epitomizes feminine luxury. The use of pastel colors, intricate details, and contemporary design elements showcases the brand’s dedication to creating exquisite timepieces for its female clientele.
To enhance the launch experience, PHILIPP PLEIN has partnered with the Decentraland Metaverse, specifically Plein Plaza, to transcend reality. Leveraging their technological expertise, the brand plans to create an unforgettable digital experience. Philipp Plein, known for infusing magic and awe into his shows, continues to break boundaries and leave a lasting impression in the world of fashion and luxury.
This groundbreaking project follows the resounding success of PHILIPP PLEIN’s fashion watches, launched in collaboration with Timex Group in 2021. These fashion watches have taken the market by storm, achieving unparalleled success with distribution in over 4,000 points of sale across 60 countries. They have become the most successful new entry in the fashion watches market in recent years.
PHILIPP PLEIN, a German designer and the founder of his eponymous luxury fashion brand 25 years ago, has seen his brand grow into one of the world’s largest and most prestigious independent fashion and luxury brands. With an unconventional and non-conformist style combined with impeccable craftsmanship, the PHILIPP PLEIN Group encompasses several brands, including Billionaire and Plein Sports. Headquartered in Lugano, Switzerland, the company boasts over 700 employees and its products can be found in prestigious boutiques, department stores, and over 110 mono-brand stores worldwide.
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