ETERNAL GOLD, THE FIRST-EVER PRADA JEWELRY LINE MADE WITH 100% CERTIFIED RECYCLED GOLD BY A GLOBAL LUXURY BRAND, IS A FRESH AND CONTEMPORARY COLLECTION, INSPIRED BY THE HISTORY OF GEMSTONES, TO SEDUCE A YOUNGER GENERATION.
Ten years ago, Prada pioneered sustainability by presenting the first green balance sheet and today, once again, it demonstrates its commitment to a more circular future. The Italian luxury brand has in fact launched the first truly sustainable jewelry collection, thanks to the use of 100% certified recycled gold.
Not only that, but in addition to the raw material also the fine diamonds, for the first time, even those below 0.5 carat, are verifiable and traceable. Starting from the archetype of the Triangle that appears on each design, Starting from the archetype of the Triangle that appears on each design, were revisited such as the classic symbols such of the heart and the snake.
A contemporary approach to the world of jewelry, is also conveyed by the ad campaign whose faces are the American activist Amanda Gorman, the actress Maya Hawk and the South Korean singer Somi Jeon.
“Every step of the responsible gold and diamond production chain is verifiable and traceable, an exclusive prerogative that,” notes Timothy Iwata, Prada’s director of jewelry, “is not offered by any other luxury jewelry or fashion house in the world. The recycled gold comes from sources such as industrial gold and used jewelry, and the suppliers meet all the highest industry standards for human rights, workplace safety, environmental impact and business ethics.”
The innovation in the concept – which distinguishes the style of the house – continues in the choice of making the clasp not an element to be hidden, but the center of the chain, closed by a smooth triangle on one side and paved with brilliants on the other, as well as in the link of the chains and bracelets, rounded in the part in contact with the skin and almost pointed towards the outside. Even the snake bracelet is not worn on the wrist, but thanks to the presence of titanium, which makes it flexible, it goes up on the forearm, like Cleopatra.
This collection, features 48 pieces of jewelry, all made in Italy, with prices starting at 1,500 euros for the simplest ring and going up to 55,000 euros for the most precious jewelry.
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