The Florentine House Brings Its Signature Swirl to a Parisian Terrace With Spritzes, Silk, and Sunset Vibes
June 7, 2025- Pucci La Croix Rouge Bistrot, Paris
This summer, Pucci skips the Riviera and heads straight to Saint-Germain-des-Prés. From now through July 30, the Florentine Maison brings its full-color fantasy to La Croix Rouge, the legendary café on Place Michel Debré. Known for its low-key energy, classic apéros, and perfect people-watching, the bistrot now glows in Pucci’s unmistakable swirl — bright and very Italian.
You take a seat outside. The chairs and tablecloths are covered in Marmo, the house’s signature print from the ‘60s and ‘70s. Think psychedelic waves, reworked in shades of coral, red, and hot pink. You order a spritz. You look around. You’re not in a fashion showroom — you’re in it.
Sit Down, Sip Something, and Watch the Print Move
Creative director Camille Miceli has no interest in following fashion’s standard playbook. Since 2021, she’s been staging pop-ups and moments that feel intimate, spontaneous, and social. No runway. No velvet rope. Just the right mood in the right place.
Here, at La Croix Rouge, the vibe is casual but dressed. Apéritif hours run late. The Marmo collection is all around you — in the draped dresses and light blouses worn by the guests, in the matching shorts that catch the breeze, and in the décor itself. It’s a campaign shoot come to life, with you sitting front row — and front table.
Pucci doesn’t ask you to admire from a distance. It hands you a drink, pulls out a chair, and wraps you in print.
The Marais Can Wait — This Is Where the Fashion Crowd Is Sitting
Pucci picked a local favorite, not a fashion week hotspot. La Croix Rouge sits at the corner of Rue de Grenelle and Rue du Dragon — a quiet but iconic intersection in the 6th arrondissement, where the city still feels like itself.
And while the fashion press might be watching, the atmosphere stays grounded. There’s no dress code. Just silk. Maybe vintage Pucci. Or not. The campaign launched quietly with a soft Italian-style aperitivo — spritzes, olives, music, and a new drop of flowing pieces made for heatwaves and golden hour.
You don’t need an invite. Just a reason to linger.
🗺️ Plan Your Visit
📍 Bar de la Croix Rouge, 2 Place Michel Debré, 75006 Paris
🗓️ Until July 30, 2025
🕒 Best Time to Go: Late afternoon to early evening — apéritif hour
🍹 On the Menu: Italian spritz, summer mood, and a side of silk
🎨 Featured Collection: Pucci Marmo 2025
🌐 Website: pucci.com
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