Rossignol Kicks Off 2025 with a Chic New Boutique in Le Marais
January 6, 2025 – Paris New Boutiques, Rossignol
Founded in 1907, Rossignol is known for its exceptional ski equipment. The French brand has grown into a symbol of mountain sports excellence. With its roots in Voiron, near Grenoble, Rossignol has pioneered industry-leading advancements, from high-performance skis to stylish and functional outerwear. Over a century later, the brand continues to blend its deep connection to the slopes with a vision for modern, year-round relevance.
Embracing diversification, Rossignol is developing electric mountain bikes, trail shoes, and sustainable initiatives like ski recycling programs and green energy production for its factories.
Rossignol’s latest milestone is the opening of its second Paris boutique at 16 Rue du Temple in the Marais. This follows the success of its flagship store in Saint-Germain-des-Prés.
The new boutique spans 109 square meters, offering over seven meters of eye-catching window displays. Inside, it features a curated selection of products, including ski gear, apparel, footwear, and accessories.
With its thoughtful design, the boutique reflects Rossignol’s signature alpine-meets-urban identity. Meanwhile, Le Marais is the perfect playground for this new boutique. Known for its eclectic charm and fashionable vibe, the neighborhood is home to a mix of heritage labels and outdoor icons like Salomon, Arc’teryx, and K-Way. Its cobblestone streets and stylish crowd make it a magnet for both trendsetters and savvy shoppers.
Year-Round Appeal
Rossignol remains synonymous with winter sports, with 80% of its business tied to the snow season. However, the brand has made significant strides in désaisonnalisation, or year-round appeal.
This approach includes apparel collections designed for high-performance functionality with a sleek, modern aesthetic. The new boutique highlights pieces suited for both alpine adventures and urban living.
Rossignol has also expanded into summer activities such as trail running. At the Ultra Trail du Mont Blanc, it unveiled the Vezor trail shoe—a model developed over three years—underscoring its commitment to exploring new opportunities in mountain sports.
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