Chanel Opens Doors to Its First ‘Maison de Beauté’ in Paris
November 21, 2024 – Makeup & Beauty, Chanels ‘Maison de Beauté’ –Paris
In the heart of Paris’s chic 16th district, Chanel has opened a groundbreaking retail beauty concept —a 180-square-meter Chanel’s “Maison de Beauté”. Nestled at 1 Chaussée de la Muette, this three-story store represents a significant milestone for Chanel’s Perfumes and Beauty division, transforming beauty shopping into an artistic experience.
Two years in the making, the white-façaded building with its zinc and slate roof embodies Chanel’s French spirit and its singular taste.
The interior distills Chanel’s essence into pure form. Black walls slash through space, lined with gold—like the gilded band of a lipstick tube. White stone floors, carved with inky black lines, feel deliberate, and precise. Chanel tweed upholsters chairs and drapes over treatment rooms, its rich texture anchoring the space in quiet opulence.
A Universe of Its Own
The surrealist design blurs the line between retail and art. Iconic Chanel products are reproduced in giant, unexpected formats. An oversized N°5 perfume bottles cascade from the ceiling, while others are transformed into furniture and consoles.
Each level unfolds a different chapter of the Chanel experience. The ground floor allows product testing across perfume and makeup ranges. The first floor is a multisensory olfactory journey, featuring a wall displaying fragrances in multiple concentrations and variations. The top floor—described as the “most confidential and luxurious”—houses a salon and two exclusive treatment rooms.
The Maison’s exclusive treatment rooms introduce signature treatments including the “Fascia de Chanel” protocol, a unique body massage called “L’Allure de Chanel,” and the “Grand Soin“—a comprehensive three-hour body and face treatment epitomizing luxury wellness.
With Chanel’s 2023 sales approaching $20 billion, the brand has crafted a lifestyle destination and a vision of beauty that is quintessentially French and unmistakably Chanel.
As you step into Chanel’s ‘Maison de Beauté’, you are enveloped in Chanel’s world of eternal style and elegance.
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