Chanel Opens Doors to Its First ‘Maison de Beauté’ in Paris
November 21, 2024 – Makeup & Beauty, Paris
In the heart of Paris’s chic 16th arrondissement, Chanel has opened a revolutionary retail beauty concept —a 180-square-meter Chanel’s “Maison de Beauté”. Nestled at 1 Chaussée de la Muette, this three-story house represents a significant milestone for the brand’s Perfumes and Beauty division, transforming beauty shopping into an immersive, artistic experience.
Two years in the making, the classic white-façaded building with its zinc and slate roof is a testament to Chanel’s commitment to creating something extraordinary. “By its architecture, this house expresses the French spirit of Chanel, its singular and unique taste,” explains Thomas du Pré de Saint Maur, General Manager of Creative Resources for Perfumes and Beauty.
The interior is a masterful blend of the brand’s iconic design codes. Black walls are punctuated by golden lines reminiscent of the gold band on their lipstick tubes, while white stone floors are dramatically etched with black lines. The famous Chanel tweed adorns chairs and provides throws for treatment rooms, creating an atmosphere of refined luxury.
Surrealist design elements elevate the space from mere retail to an art installation. Iconic Chanel products are reproduced in giant, unexpected formats—oversized N°5 perfume bottles cascade from the ceiling, while others are transformed into furniture and consoles. “Our products are more architectural elements of beauty than decorative elements,” du Pré de Saint Maur notes provocatively.
Each floor offers a distinct experience. The ground floor allows product testing across perfume and makeup ranges. The first floor is a multisensory olfactory journey, featuring a wall displaying fragrances in multiple concentrations and variations. The top floor—described as the “most confidential and luxurious”—houses a salon and two exclusive treatment rooms.
The Maison’s exclusive treatment rooms introduce signature treatments including the “Fascia de Chanel” protocol, a unique body massage called “L’Allure de Chanel,” and the “Grand Soin“—a comprehensive three-hour body and face treatment that epitomizes luxury wellness.
With Chanel’s 2023 sales approaching $20 billion, the brand has created a destination that goes beyond selling products. It’s selling an experience, a lifestyle, and a vision of beauty that is quintessentially French and unmistakably Chanel.
As visitors step into Chanel’s ‘Maison de Beauté’ they’re being invited into Chanel’s world, where every detail tells a story of elegance, innovation, and timeless style.
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