Summer 2025’s Most Stylish Destinations Are Dressed Head-to-Toe in Logos
June 10, 2025- Europe Branded Beaches and Pop-ups
Across Europe’s most iconic shorelines, fashion houses are trading storefronts for sun loungers, launching beach takeovers and pop-up boutiques blurring the line between retail, dining, and destination. A fully staged summer moment shaped by design, material, and vibe.
In this guide, we track the most compelling branded beaches of the season — from Cala Jondal to Pampelonne, from Marbella’s La Cabane to the rocks of Paraggi Bay. Every location is temporary. Every destination tells you exactly where fashion is spending its summer.
Ibiza Summer 2025
Jacquemus at Jondal Beach Club
On the southern coast of Ibiza, Cala Jondal is one of the island’s most coveted bays. You’ll find a curved sweep of pale pebbled shore, pine-covered hills, and aquamarine waters that stay calm, even in peak season. At the heart of the beach sits Casa Jondal, a gastronomic address by Chef Rafa Zafra. Known for its relaxed elegance, the restaurant attracts a loyal, low-profile crowd drawn to its seaside charm.
This summer, the atmosphere shifts. For the 2025 season, the French fashion maison Jacquemus transforms the beachscape of Casa Jondal. The takeover starts on the sand and stretches into a temporary boutique built into the natural setting. Inspired by the La Croisière collection, the installation brings banana yellow parasols, custom striped loungers, and geometric details drawn from 1970s resort style.
Casa Jondal, Cala Jondal, Ibiza
Reservations via WhatsApp: +34 690 91 28 57
reservations@jondal.es
casajondal.es
Armani Exchange at Amnesia Club
Armani Exchange brings its style codes to the iconic club Amnesia, placing fashion at the center of Ibiza’s nightlife calendar. As part of the Pyramid Sunday parties, the brand introduces digital displays, immersive projections, and a full visual takeover of the club’s main spaces. The collaboration runs through June and July, with a lineup that includes Seth Troxler, Adam Beyer, Josh Baker, and Vintage Culture. Instead of focusing on retail, Armani Exchange shapes the atmosphere, turning Amnesia into a branded nightlife experience.
Amnesia Ibiza, San Rafael amnesia.es
Malin+Goetz at Hotel Malaquita
On Ibiza’s quieter western edge, Hotel Malaquita offers a more discreet escape along the Cala de Bou coastline. This June the New York-based skincare and fragrance brand Malin+Goetz partners with the Hotel for a seasonal destination takeover. The collaboration includes two curated experiences: one for overnight guests and one for day visitors, each designed to bring the brand’s signature scent and sensibility poolside.
Stay at the hotel and you’ll receive a full-size SPF, an essentials kit, and a limited-edition tote, all by Malin+Goetz. Day guests can book the exclusive pool experience, which includes a signature cocktail, a full-size SPF, and the same branded tote. Throughout the season, the hotel bar serves drinks inspired by the brand’s Dark Rum fragrance, and the on-site pop-up shop carries a selection of skincare and summer essentials. Collaborative events will run through June.
Now to 26 June Hotel Malaquita, Cala de Bou, Ibiza malaquitaibiza.com
Dolce & Gabbana at La Cabane Beach Club, Marbella
Dolce & Gabbana returns to La Cabane, Marbella’s most iconic beach club, with a full DG Resort takeover. Mediterranean Blue is the theme: white-and-cobalt tiles, branded loungers, and a pop-up boutique housed at the entrance. The open-air restaurant includes a Dolci Room created by chef Dani García, styled in traditional Sicilian Carretto colors.
La Cabane, Los Monteros Spa & Golf Resort, Marbella lacabanemarbella.com
French Riveria Summer 2025
Dolce Gabbana at Casa Amor St. Tropez
Dolce & Gabbana returns to Casa Amor for a second summer, transforming the bohemian beach club on Pampelonne into a Mediterranean-blue branded escape. The space is fully dressed in the maison’s signature maiolica print. This year’s takeover includes a dedicated pop-up boutique featuring capsule ready-to-wear, beachwear, and accessories, alongside pieces from the Dolce & Gabbana Casa line. The open-air restaurant is styled with Southern Italian motifs and features a themed Dolci Room by chef Dani García.
Casa Amor, Chemin de l’Epi, Pampelonne Beach, Ramatuelle Casaamor.fr
James Perse at Indie Beach, St. Tropez
On the outer edge of Pampelonne, James Perse has taken over Indie Beach for the season. Known for its raw wood structures and barefoot atmosphere, the beach club now features a capsule collection of California essentials designed for the French coast. Custom surfboards line the entrance. The staff wear reworked uniforms designed by the brand. Inside the boutique, you’ll find exclusive loungewear, swim trunks, terry polos, and minimalist beach accessories. It’s casual, sun-bleached, and sharply edited.
Indie Beach, Route de Bonne Terrasse, Ramatuelle Indiebeach.fr
Chanel Saint-Tropez Seasonal Boutique
In the heart of the village, Chanel reopens its seasonal boutique inside a restored 19th-century residence, La Mistralée. Tucked behind a wrought-iron gate just steps from the Place des Lices. The boutique is surrounded by lush gardens and a private pool. Each salon is styled with vintage furniture and art objects, creating a sequence of rooms where you can browse at your own pace. Throughout the summer, the boutique rotates between three collections: Spring/Summer 2025, the Chanel Coco Beach line, and the Métiers d’Art collection. The atmosphere is quiet, considered, and unmistakably Chanel.
La Mistralée, 1 Avenue Général Leclerc, 83990 Saint-Tropez chanel.com
Louis Vuitton at White 1921 Hotel, St. Tropez
Set in a white mansion just off Place des Lices, Louis Vuitton’s summer residence doubles as a fine-dining experience. The Maison has once again partnered with Chefs Arnaud Donckele and Maxime Frédéric for an intimate dinner service hosted in the garden courtyard of the White 1921 Hotel.
New this year is the full Constellation tableware collection, making its debut in the Saint-Tropez space. Menus change weekly and feature seasonal ingredients from Provence and the coast.
White 1921 Hotel, Place des Lices, Saint-Tropez white1921.com
Dior at Nammos, Cannes
Dior’s beachside experience returns to Nammos Cannes, one of the Riviera’s most exclusive beach clubs. This Dioriviera pop-up brings the signature Toile de Jouy motif back to the shore, reimagined this season in shades of turquoise, pink, and sand. You’ll find swimwear, resort pieces, raffia accessories, and homewares, all curated for high summer.
Nammos Cannes, Palm Beach Cannes, Pl. F. Roosevelt nammos.com
Jacquemus at Monte-Carlo Beach Club
Jacquemus transforms Monte-Carlo Beach into a Mediterranean playground lined with black-and-white stripes and banana yellow accents. The Hotel’s deck and pool area reflect the La Croisière collection, styled with parasols, loungers, and striped towels in the brand’s visual language.
Two boutiques sit within the property, one focused on ready-to-wear, the other on accessories. The Pool Café has been reimagined for the season, serving light Riviera plates in Jacquemus-designed ceramics.
Jacquemus Beach Club, Monte-Carlo Beach, Avenue Princesse Grace, Roquebrune-Cap-Martin monte-carlo-beach.com
Italy Summer 2025
Dior at Il Riccio Beach Club, Capri
On a cliff above the Blue Grotto, Il Riccio beach club brings Dioriviera to life with branded deckchairs, toile parasols, and Aperol spritzes poured on toile-stamped trays. The terrace restaurant flows into a Dior pop-up featuring high-summer ready-to-wear, raffia bags, and decorative objects. The view: endless sea framed by lemon trees.
Il Riccio Beach Club, Via Gradola 4, Anacapri Jumeirah Capri Palace
Dolce & Gabbana at Le Carillon, Portofino
Just above the pebbled cove of Paraggi Bay, Le Carillon is one of Portofino’s most iconic beach clubs. Dolce & Gabbana returns for a second season with a full takeover, draped in Verde Maiolica prints and Riviera stripes. The branded beach experience includes a pop-up boutique, styled cabanas, and a themed menu served at Vesta Portofino.
Le Carillon, Paraggi Bay, Portofino Le Carillon X Dolce & Gabbana Vesta
Dior at Il Bacaro at Hotel Cipriani, Venice
Tucked into the gardens of Hotel Cipriani, facing the Grand Canal, Dior’s Il Bacaro is a 35-seat summer bar dressed in Dioriviera prints. The pop-up opens alongside a seasonal boutique inside the hotel, featuring Maria Grazia Chiuri’s latest women’s collections. The vibe is quiet indulgence — Bellinis, striped fans, and views of San Marco.
Hotel Cipriani, Giudecca 10, Venice Cipriani.com
Dolce & Gabbana at San Domenico Palace, Taormina
Set high above the Ionian Sea, the terrace of San Domenico Palace now hosts Dolce & Gabbana’s Sicilian summer vision. The pop-up features a capsule collection infused with lemon, maiolica, and coastal nostalgia. The surrounding gardens and layered stone terraces echo the brand’s love of place.
San Domenico Palace, Taormina San Domenico Palace
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