CELEBRITY-OWNED BRANDS ARE DRIVING THE SUSTAINABLE FASHION MOVEMENT, MERGING STYLE WITH ECO-FRIENDLY PRACTICES. THESE BRANDS EMPHASIZE ETHICAL PRODUCTION AND INNOVATIVE MATERIALS, SETTING NEW STANDARDS IN LUXURY AND ENVIRONMENTAL RESPONSIBILITY. THEY ILLUSTRATE HOW STAR POWER CAN PROMOTE SIGNIFICANT POSITIVE CHANGE IN THE FASHION INDUSTRY.

Today’s most fashion-conscious consumers are no longer just looking for unique style, but are also concerned by brands that align with their values and embody ethical and ecological values. A host of celebrities are leading this sophisticated change, leveraging their star power to create and promote sustainable fashion brands. These celebrity-owned brands are redefining luxury by combining style and sustainability.

RIHANNA – FENTY BEAUTY

Fenty Beauty by Rihanna, is one of the top sustainable and inclusive beauty brands, with its vegan and cruelty-free products. Rihanna created Fenty Beauty to include all women, with a focus on hard-to-match skin tones, all skin types, and universal shades. Her vision is to inspire: “Makeup is there for you to have fun. You should never feel pressured. Don’t be afraid to take risks and do something new or different.”

And today for the 2024 Paris Olympic Games, Fenty Beauty will ensure that volunteers presenting awards have their makeup on point, thanks to Rihanna.


NICKI MINAJ, LEONARDO DICAPRIO – LOCI

The sustainable shoe game is at an all-time high, and with celebrities like Jessica Alba, Gwyneth Paltrow, Ben Affleck, Sophie Turner, and Eva Longoria sporting Løci, this London-based company is seriously leading the pack.

Løci, a Black-owned brand, crafts luxury sneakers for men and women from responsibly sourced, 100-percent vegan materials in eco-conscious factories. In 2022, Academy Award-winning actor and environmentalist Leonardo DiCaprio announced his investment in the company. Most recently, Løci released its first exclusive sneaker collaboration with Nicki Minaj.

The brand is known for using various innovative materials, including recycled ocean plastic and its new 100-percent animal-free “bio leather,” constructed from corn waste and recycled textile materials. This fabric is water-resistant and more durable than commercial animal hide, solidifying Løci’s commitment to sustainability and innovation.


NIKKI REED – BAYOU WITH LOVE

When Nikki Reed isn’t on the big screen, she’s creating ethical jewelry, clothing, home, and beauty items for her sustainable brand, Bayou With Love. Launched in 2017 with Freedom of Animals founder Morgan Bogle, Bayou With Love aims to create a zero-waste model with the smallest footprint possible.

The brand uses recycled materials to craft unique, eco-friendly products, perfect for eco-conscious luxury seekers. “I wanted to find products in the fashion industry that were ethically made, sustainable, and chemical-free, and I couldn’t find any,” Reed shared on her website. “If I’m looking for them, other women must be too.”


LEONARDO DICAPRIO – ALLBIRDS

Leonardo DiCaprio, a well-known environmentalist, actively supports sustainable initiatives, as evidenced by his investment in Allbirds. Known for its commitment to ecological practices, Allbirds creates footwear from sustainable materials such as sugar cane and recycled wool.

Founded by Tim Brown, who recognized the potential of merino wool for footwear, and Joey Zwillinger, an expert in renewable energy, the brand innovates by using natural materials to reduce its carbon footprint. Allbirds’ commitment goes beyond product design and extends to all its activities, with the aim of achieving near-zero emissions and setting a high standard for sustainability in the fashion industry.


MARK WAHLBERG – P448

Mark Wahlberg’s investment in P448, an Italian sneaker brand, underscores his commitment to sustainable luxury. P448 is renowned for crafting sneakers using eco-friendly materials, allowing fashion-forward consumers to enjoy stylish footwear without compromising their environmental values. Wahlberg, whose personal style aligns with the brand’s aesthetic, has expressed his excitement about joining the P448 family. “I am excited to be a part of such a unique brand that fits my personal style and cares about sustainability,” Wahlberg stated. He also praised CEO Wayne Kulkin, describing him as a passionate and knowledgeable sneakerhead.

With Wahlberg’s support, this celebrity-owned brand is at the forefront of sustainable sneaker fashion, combining cutting-edge design with a strong commitment to environmental responsibility.


NICKY HILTON – FRENCH SOLE

Nicky Hilton’s collaboration with French Sole has produced a vegan footwear line, offering stylish and comfortable shoes made without animal products, appealing to eco-conscious luxury consumers. French Sole showcases how fashion can be both chic and ethical.


JESSICA ALBA – HONEST COMPANY

Jessica Alba’s HONEST Company is celebrated for its eco-friendly baby clothing and household products. The brand’s dedication to sustainability and transparency has made it a trusted choice among discerning consumers. This celebrity-owned brand is a leader in ethical family products.


XENIA ADONTS – ATTIRE THE STUDIO

Xenia AdontsAttire The Studio, part of TENCEL’s #MakeItFeelRight campaign, is a standout in sustainable fashion. The brand focuses on eco-friendly materials and ethical production, aiming to set a high standard in transparency and sustainability.

Adonts, a business school graduate and street-style icon, wanted to create a brand that goes beyond typical influencer ventures. She faced challenges sourcing sustainable fabrics and components, such as shoulder pads, which required extensive testing to ensure they were free of synthetics. Her commitment to avoiding synthetic materials led her to innovative solutions and rigorous testing methods.


ROBIN WRIGHT – POUR LES FEMMES SLEEPWEAR

Robin Wright co-founded Pour Les Femmes with designer Karen Fowler to create an ethical fashion brand focusing on sustainable sleepwear and loungewear. What began as a quest for the perfect lightweight pajama has evolved into a brand that merges fashion with a powerful social impact.

Pour Les Femmes embraces casual elegance with timeless collections crafted from the finest materials. The brand’s commitment to sustainability is evident in its hand-tailored, ethically sourced products. Every piece is designed not only for comfort but also to support women in conflict regions around the world.

The brand’s mission, “Empowering Women in Their Sleep,” reflects its dedication to social responsibility. Pour Les Femmes partners with organizations that provide safe, stable, and dignified work opportunities for women in vulnerable situations. This celebrity-owned brand stands as a testament to how fashion can be a force for good, combining style with a meaningful commitment to improving lives globally.


JASON MOMOA – BLOOM / “SO ILL”

Jason Momoa’s collaboration with BLOOM has led to the creation of “So Ill” shoes, made from recycled ocean plastic and algae. This sustainable innovation not only reduces waste but also contributes to marine conservation, aligning luxury with ecological responsibility. Momoa’s celebrity-owned brand is a pioneer in eco-friendly footwear.

OPRAH WINFREY & REESE WITHERSPOON – SPANX

While SPANX is renowned for its revolutionary shapewear, co-owners Oprah Winfrey and Reese Witherspoon have been pivotal in steering the brand towards sustainability. Under their leadership, SPANX has committed to incorporating eco-friendly materials and ethical production processes into its operations. This shift reflects Winfrey and Witherspoon’s dedication to aligning luxury with responsibility, ensuring that the brand’s offerings not only enhance the wearer’s confidence but also have a positive impact on the planet.

Their influence has helped SPANX evolve into a leader among celebrity-owned brands that value environmental stewardship as much as style and innovation, making it a standout in the sustainable fashion movement.


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