AS THE BALLET OF SAINT-TROPEZ BEGINS, IMMERSE YOURSELF IN THE REALM OF LUXURY FASHION AND DISCOVER THE ALLURE OF THESE POP-UPS HAVENS.
Welcome to the captivating world of Saint-Tropez, where luxury brands converge each summer to create a fashion spectacle like no other. This glamorous seaside destination on the French Riviera has long been synonymous with opulence and style, attracting discerning shoppers and affluent vacationers from around the globe. As the sun-kissed streets come alive, temporary boutiques and pop-up stores from renowned fashion houses such as GUCCI, Dior, BDC, Armani, and more emerge, offering an exclusive and immersive shopping experience amidst the vibrant energy of this idyllic getaway.
From Heimstone’s seasonal flagship with its retro-inspired poolside aesthetic to Dior’s chic beachfront cabanas showcasing their latest collections, each brand brings its distinct allure to Saint-Tropez, adding an extra layer of elegance and sophistication to this already glamorous destination. Indulge in the ballet of luxury fashion as you explore these temporary retail havens, where style, craftsmanship, and the allure of Saint-Tropez converge to create an unforgettable sartorial journey against the stunning backdrop of the French Riviera.
GUCCI SUMMER STORIES AT LOULOU RAMATUELLE
Gucci takes over Loulou Ramatuelle on the French Riviera, creating a uniquely Gucci getaway for the summer season. Experience the allure of the Côte d’Azur as the House transforms Loulou’s lounge area on the shore of Pampelonne into a fascinating space. Discover a special pop-up boutique featuring a curated selection of warm-weather fashion, including exclusive pieces designed specifically for this destination. Immerse yourself in the essence of Gucci Summer Stories and indulge in the ultimate luxury experience on the French Riviera.
HEIMSTONE
Heimstone unveils its new seasonal flagship, the Heimstone Public Pool. Open from April to November every year. The walls, adorned with lagoon blue tiles, are inspired by American swimming pools from the 60s and 70s. This design concept was brought to life by The Refreshment Club agency. In addition to classic beach accessories and clothing, you’ll find denim jackets and loungers, some of which will be intentionally scattered throughout the city. The flagship is located at 14 Traverse du Marbrier.
DIOR
Dior has set up a pop-up shop at Shellona Beach until September 20th. Accompanied by stylish sun loungers and parasols, the pop-up store takes the form of beach cabins. Dior unveils its Dioriviera capsule collection, featuring designs inspired by various international destinations. Even on vacation, Dior remains elegant, adorning the store with pastel pink and beige touches, embroidered pink cushions, and wicker chairs. Under the warm lights of the brand, you’ll find Mitzah scarves, a range of bags (Dior book tote, Lady D-Lite…), and Dior silk tops. The items feature a reimagined palette and ornamentation for the occasion: the Savage Toile de Jouy. On Rue François Sibilli, the brand’s permanent store is adorned with the same colors.
BOYS DON’T CRY
Boys Don’t Cry‘s pop-up shop is located near Place des Lices, at 26 Boulevard Louis Blanc, in the city center of Saint-Tropez. Based in Paris, this luxury multi-brand store presents a diverse selection of trendy clothing. You’ll find names like Jil Sander, Marni, and S. S. Daley. The interior boasts a cold, metallic, industrial aesthetic to showcase the pieces for sale. A few Fornasetti design objects contrast with the gray of the polycarbonate.
GIORGIO ARMANI MARE
Giorgio Armani’s traveling collection, Giorgio Armani Mare, has taken over the brand’s boutique on Rue François Sibilli since April 6th. Starting from July 1st, the Bagatelle beach club will be fully customized in the brand’s colors. Giorgio Armani Mare offers a range of predominantly blue-toned garments for both men and women. The clothing, made of linen or cupro, allows the skin to breathe. The GA monogram is everywhere, just like the brand, which will also make stops in Porto Cervo, Mykonos, and Singapore.
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