Weekend Max Mara X Merci Unveil an Exclusive Autumn-Winter 2024/25 Capsule Collection Available at Paris Pop-Up
This season, Weekend Max Mara and Merci unite in a chic capsule collection for Fall-Winter. Available exclusively in a dedicated pop-up at Merci in le Marais, Paris. This limited-edition collaboration highlights four key wardrobe staples: a bomber jacket, a belted coat, a cozy sweatshirt, and a long-sleeve t-shirt. Each piece comes in a refined palette of camel, light grey, and ivory. This co-branded capsule embodies Weekend Max Mara’s sophisticated aesthetic paired with Merci’s distinctly effortless chic character.
The capsule collection made its debut last week at Merci’s iconic boutique in the Marais. To set the scene, the collection is displayed within an eye-catching, oversized suitcase structure. Complete with suspended lights and giant luggage tags, creating a playful, travel-inspired vibe.
Merci has organized the pop-up across two distinct spaces within the store. From now until November 10, the collection will be showcased in La Coupole. This space allows shoppers an intimate look at each carefully crafted piece. Following this, from November 11 through December 31, the display will move to La Civette. Where a fresh and inviting holiday layout will be dedicated to the festive season.
The Weekend Max Mara pop-up introduces the exclusive capsule collection alongside a curated selection from the brand’s Autumn-Winter 2024/25 lineup. Originally launched in 1983 as a casual line for leisure. Weekend Max Mara has since become an iconic Italian lifestyle brand. Celebrated for its effortless elegance, the brand offers refined style for every occasion. Known for its signature coats, relaxed tailoring, and versatile separates, Weekend Max Mara combines comfort with sophistication. With around 250 stores worldwide, the brand embodies Italian craftsmanship and timeless appeal.
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