Where to Shop in Paris with the Latest Boutique Openings
Dec 8, 2025- Luxury Retail- Where to Shop in Paris, New Boutique Openings
This Guide Lists the Best Places to Shop in Paris, Including New Boutiques, Flagship Stores, Concept Shops, Designer Addresses, and Recent Openings Across Paris.
Where to shop in Paris this season? Start with what’s new. This season, step off the runway into the street with a series of new boutique launches emerging as showrooms, revealing a different lens on the city: some introspective, others high-volume, but all rooted in design, craft, and material presence. These architectural gestures fold fashion into space, and space into story.
Across Saint-Germain-des-Prés, Le Marais, and the Champs-Élysée, brands are carving out their first physical worlds. Some were born online, others already cult names in-the-know. Now they’re making their move, setting down storefronts like punctuation marks across the Paris map. Here’s a curated selection of where to shop in Paris this season:
Brioni
📍 229 Rue Saint-Honoré, 75001 Paris
Brioni confirms Paris as a key destination on the international luxury stage with the opening of its new boutique on the prestigious Rue Saint-Honoré. Spread over two levels, the space welcomes you into a contemporary and refined environment, defined by polished travertine, chevron oak parquet, neutral-toned surfaces, and dark metal details.
Soft lin fabrics in beige and blue dress the furniture and woodwork, while a curated selection of vintage Italian pieces adds timeless character. Iconic 20th-century design elements, including chairs and tables, complement the materials and colors, creating a subtle, sophisticated balance.
The Boutique showcases Brioni’s full range: men’s and women’s ready-to-wear, formalwear, casual pieces, accessories, fragrances, and an exclusive made-to-measure service. Founded in 1945, Brioni was the first men’s fashion brand to stage a runway show in 1952 in Florence’s legendary Sala Bianca. Stumpfl, the Maison also expanded into women’s wear, expressing discreet luxury with rare confidence.
Maison Ola Paris
📍 33 Rue de Grenelle, 75007 Paris
Turning from olfaction to adornment, the sun-drenched, refined charm of Maison Ola has found its Parisian home. Founded by Maria de la Orden and Grégory Mizele, the label celebrated for its artful hats and hair accessories has planted its flag in the heart of Saint-Germain-des-Prés.
The 50-square-meter boutique, inaugurated in November 2025, is a focused curation of the brand’s complete collections. Designed as a serene stage to highlight materiality and savoir-faire, the space marks a pivotal step in the Maison’s evolution from a digital and resort-based presence to a permanent Parisian address. Known to connoisseurs through platforms like Moda Operandi and exclusive partnerships with the Airelles group’s luxury hotels, Maison Ola now offers an intimate, tactile universe dedicated entirely to its crafted objects of desire.
Phileo Paris
📍 37 Boulevard Beaumarchais, 75003 Paris
In the vibrant Marais, an independent voice in footwear asserts its physical identity. Phileo, the Parisian shoe label founded in 2020 by Philéo Landowski, has claimed its first autonomous boutique on Boulevard Beaumarchais. The 62-square-meter space, designed by Landowski himself, is a manifesto for an unconventional retail approach.
Stripped back to its architectural bones with exposed structures and raw surfaces, the store reflects the brand’s core fascination with the creative process and the dynamic tension between materials. It is conceived as a living space, set to host artist interventions and collaborative projects. This launch solidifies the trajectory of a brand already recognized by the Grand Prix de la Création de la Ville de Paris and as an ANDAM Fashion Award finalist, and supported by DSMP-BD for distribution. From its new Parisian hub, Phileo translates its cult, process-driven ethos into a tangible, community-oriented experience.
Caleb Paris
📍 72 Rue Vieille-du-Temple, 75003 Paris
Progressing from a global whisper to a distinct Parisian voice, the two-year-old label Caleb Paris, founded by Aaron Moyal and Samuel Milgrom, has arrived in the Marais with its inaugural boutique. Occupying 70 square meters on the iconic Rue Vieille-du-Temple, this space is the physical manifestation of the brand’s timeless, no-gender wardrobe philosophy.
Here, fluid silhouettes and consciously sourced, durable materials are presented in a curated environment that gathers the entirety of Caleb‘s men’s, women’s, and no-gender collections. The Boutique also serves as a stage for limited editions and exclusive objects. A complete immersion into the brand’s considered universe. This flagship arrival in Paris is a strategic anchoring point for Caleb, structuring its identity in the city that now joins its international network of destinations from Saint-Tropez to Tel Aviv. It is a space dedicated to the subtle art of enduring style.
Acanthe Paris
📍 1 Rue des Frères Farman, 92300 Levallois-Perret
In a testament to enduring, discreetly revolutionary values, the family-led shirtmaker Acanthe deepens its roots in the capital’s fabric. Founded in 1983 by Antoine de Jouffrey on the principle of accessible quality. The Maison, now steered by his daughter Blanche and infused with a new creative vision from stylist Aimée de Jouffrey, has inaugurated its 15th French boutique in Levallois-Perret.
This 52-square-meter space is a serene outpost dedicated to the brand’s philosophy of durable collections crafted from noble, natural materials: crisp cottons, fluid linens, merino wool, and cashmere. The opening is a quiet consolidation of a physical retail network that has flourished entirely through owned boutiques, eschewing wholesale for a direct, unmediated relationship with its clientele. This is an affirmation of a consistent, four-decade-long project: to create a modern, essential wardrobe where the integrity of material and cut is never a luxury, but a founding principle.
Houbigant Paris
📍 62 Rue François-Ier, 75008 Paris
In a move that marks a triumphant homecoming, the storied French perfume house Houbigant, founded in 1775 and once the purveyor to Napoléon and Marie-Antoinette, has inaugurated its flagship on rue François-Ier. This opening, part of the house’s 250th-anniversary celebrations under the stewardship of the Perris family, ends a fifty-year absence from the capital.
Designed by Florentine architect Filippo Burresi, the 80-square-meter space is a contemporary ode to Parisian grandeur. The signature “Houbigant boiserie”, a reinterpretation of classic French paneling in champagne tones with hand-brushed white finishes, creates an intimate and luminous setting. Within this gallery-like environment, fragrances from the Houbigant, Perris Monte Carlo, and Perris Portofino collections are displayed on brass-ringed glass shelves as if they were precious artworks.
This boutique is a destination for discovery, offering personalized olfactory experiences and exclusive events that reconnect a new generation with one of perfumery’s most illustrious legacies.
Fortuny Paris
📍 27 Rue Bonaparte, 75006 Paris
The luminous world of Fortuny, the Venetian maison founded by Spanish-born polymath Mariano Fortuny y Madrazo, has found a new home in Paris. It adds a second address to its historic Rue Bonaparte flagship. Inside a refined, gallery-like space, Fortuny’s artistry unfolds in full. The legendary Delphos gown, a symphony of hand-pleated silk, drapes alongside other sartorial treasures. Iconic Fortuny lamps cast a painterly glow throughout the boutique. Browse richly patterned fabrics and discover intricate motifs.
Icicle Paris
📍 4 Rond-Point des Champs-Élysées, 75008 Paris
Icicle opened its fourth Paris boutique on 3 September. Located in a historic 1882 building, it joins Rue Saint-Honoré and Le Bon Marché. The 180 m² space highlights minimalist, sustainable design. Oak joinery uses the traditional Sǔn Mǎo technique. Polished concrete floors and plastered walls complement natural materials. The boutique showcases spring-summer 2026 collections and signature staples. Experience simplicity, naturality, and elegance at every turn.
Songzio Woman Paris
📍 10 Rue Charlot, 75003 Paris
Songzio launched its women’s boutique this September, next to its men’s store in Le Marais. The 150 m², two-level space expresses neo-brutalist design. Exposed concrete, black oak, and sculptural furniture define the interior. Jay Songzio masterfully negotiates the space between ancestral Eastern codes and razor-sharp contemporary construction. The boutique displays women’s collections in a dynamic, contrasting environment. Light and shadow, curves and angles, guide visitors through the brand’s vision.
Carel Marais Paris Boutique
📍 119 Rue de Turenne, 75003 Paris
Carel steps into the Marais with its largest Paris boutique to date. Located near Ami and Oh My Cream!, the 70 m² space is designed by Raphaël Giannésini and doubles as a cultural stop with a rotating micro-museum curated by Colombian artist Samper. The new address spotlights the brand’s iconic Babies styles like the Kina, along with retro-chic leather goods, scoubidou-woven bags, and Oeko-Tex certified sneakers made in Portugal. This is the fifth Carel boutique in Paris, with London next on the horizon.
Casablanca Paris
📍 62 Rue du Faubourg Saint-Honoré, 75008 Paris
Casablanca has opened its first-ever flagship in Paris, bringing its sun-drenched universe to one of the city’s most iconic shopping streets. Housed in a former art gallery, the three-level space blends ancient Greek architecture, Japanese futurism, and Riviera nostalgia. Inside, discover a marble tennis court, velvet-wrapped lounges, and silk pieces suspended like art. Each floor offers a new escape—from menswear and womenswear to sneakers and accessories—set against a dreamlike backdrop of mosaic, lacquer, and light.
Kilian Paris
📍 72 Rue Vieille du Temple 75003 Paris
Kilian Paris has opened its second Paris flagship, ten years after its debut on Rue Cambon. Located in the heart of the Marais, the new address brings the house’s olfactive vision to life inside a Haussmannian building transformed into a multi-sensory destination. Designed to echo the mood of iconic Parisian bars, the boutique features Carrara marble, dark oak, and bronze accents under a warm, intimate glow. The centerpiece: the Kilian Bar, a sculptural counter where guests explore the brand’s five fragrance families—from Les Agrumes Frais to Les Volutés de Fumées.
Alysi
📍 13B rue de Grenelle 75007 Paris
Italian premium label Alysi has made its Paris debut with a boutique in the chic Saint-Germain-des-Prés neighborhood. The third store for the Rome-based brand, following Milan and its hometown, Alysi’s Paris address replaces a former Carven and sits near Martin Margiela and Celine. The interior, designed by Studiopepe, features raw walls, terracotta tones, and Italian design pieces that balance sophistication with warmth. Founded in 1996 and family-owned by the Impiombatos, Alysi champions contemporary ready-to-wear, accessories, and shoes, all made in Italy.
Molli
📍 29, rue François 1er 75008 Paris
Luxury knitwear house Molli has opened its largest Paris boutique, in the heart of the Triangle d’Or. Spanning 100 square meters, the space blends poetic touches: a gold-painted floral ceiling, signature plum and pink hues, and a collaborative library of women’s literature. Founded in 1886 by Wilhelm Rüegger, Molli has evolved from fine knit underwear and baby trousseaux into a high-end women’s ready-to-wear label, known for vibrant colors and refined craftsmanship.
Martin Martin Paris
📍 95 rue de Seine, 75006 Paris
The debut boutique of Martin Martin Paris lands softly in Saint-Germain-des-Prés. Designed by Argia Studio and Arnaldo Olivier, the two-level space exudes sculptural femininity: shell buttons, powder pink curtains, oversized mirrors. Founder Capucine Martin’s sensual, restrained creations, including her signature “Pamela” dress, are presented like artworks in a still life. It’s quiet luxury, made tactile. The velvet drapes and chocolate staircase invite you to move slowly, to linger in this “mise-en-scène”.
Polène Paris Champs-Élysées Flagship
📍 2, Rond-Point des Champs-Élysées, 75008 Paris
Polène opens its Paris flagship with architectural calm and quiet scale. The 450 m² space spreads over two levels, revealing a refined palette of compressed leather, pale oak, and white stoneware. This is not retail. It’s a material study.
Inside, handbags and jewelry set against LeatherStone counters—leather reimagined as a sculptural surface by Elodie Michaud and Rebecca Fezard. Tables by Robin Poupard float through the space, their tops made from offcut leather. Even the seating tells a story: a circular leather sofa by Marianna Ladreyt curves into a meditative pause upstairs.
The jewelry display becomes a focal point—a 500-piece stoneware table by ceramist Clémentine Debaere-Lewandowski holds Polène’s small-scale forms like relics.
Founded in 2016 by siblings Antoine, Mathieu, and Elsa Mothay, Polène has grown into a quiet force of minimalist luxury. This flagship, its largest to date, signals a new chapter in spatial clarity.
Saaj Paris
📍 33 rue Beaurepaire, 75010 Paris
🗓 Opening May 15, 2025
Saaj Paris opens its flagship at the edge of Canal Saint-Martin. The address is bright, cornered in light, and anchored in intention. Inside, racks trace the line between soft utility and Parisian ease—backless tops, fluid trousers, floral dresses with structure.
The palette speaks in warm tones and matte finishes. Panels throughout the space explain the label’s process: 80% made in France, produced in Le Bourget, cut with care.
This is a phygital blueprint. The digital-native label now renders its ethos in physical form—clothes as architecture, transparency as design. It feels like walking through a manifesto, not a sales floor. Saaj’s flagship is like a studio visit with nothing to prove.
Lipault Paris
📍 121 Boulevard Saint-Germain, 75006 Paris
Lipault opens a boutique (almost) entirely dedicated to backpacks. At 80% of the inventory, it’s less a shop than a statement. The space is restrained—stone, brushed metal, ash wood—holding its “Lost in Berlin” collection like a monochrome installation.
The bags are hyper-functional yet sculptural. Coated canvas, matte textures, modular silhouettes. The boutique doesn’t mimic its Rue de Rennes flagship. Instead, it isolates a gesture. Backpacks, reimagined for urban rhythm. For the city walker, the light packer, the daily flâneur.
There’s something deliberate in the layout. Space between items. Rhythm in repetition. Lipault’s new address edits the idea of travel down to its bones.
RVCA Paris
📍 44 rue du Temple, 75004 Paris
RVCA’s first boutique in France is small in size but big on intention. Built by Atelier Veneer, the 48m² space is a hybrid between skate shop and contemporary gallery. The walls are blond wood and black grain, the atmosphere thick with underground energy. A rotating vitrine features monthly art shows—starting with mushroom-themed sculptures by Mathieu and Laurie Courbier. Expect exclusive drops, cultural crossovers, and artist-designed pieces. Streetwear here is a statement!
L’Appartement Français
📍 27 rue du Bourg Tibourg, 75004 Paris
In the Marais, L’Appartement Français reopens with focus. Now dedicated to sneakers and leather goods, made entirely in France. It’s minimal in form, maximal in ethos.
Fifty sneaker styles. Sessile, Baron Papillon—stitched in the Maine-et-Loire. Accessories from Sassi and Monébari line the walls like precise objects in a cabinet.
This retro or nostalgic is about proximity. About knowing what’s under your feet and who made it. The store offers a new kind of luxury: legible, tactile, transparent. Like the socks from Broussaud—fine gauge, clear purpose, no spectacle.
The vibe is direct. You enter. You understand. Everything here was designed close. Built close. Feels close. to shop with precision and purpose, this is where form meets heritage.
Cabaia
📍 18 Rue Vieille du Temple, 75004 Paris
Cabaia reimagines retail in the Marais with a new flagship concept: Remake by Cabaia. The 100 m² space is a new blueprint for circular fashion. Inside: three zones. Personalization. Reparation. Secondhand. The entire space is dismantlable, recyclable, and designed to evolve. Walls are lined in compressed bricks, made by FabBRICK from 45 kg of unsalvageable Cabaia backpacks and old garments. It’s part showroom, part workshop, part manifesto.
The vibe is utilitarian but soft: warm lighting, raw textures, a central workbench for on-site repairs. Bring in a worn zip or scuffed strap—they’ll fix it, no questions asked.
The brand’s best-sellers—backpacks, travel kits, interchangeable pouches—are displayed alongside their reconditioned doubles: second-hand bags, cleaned, repaired, and sold again at a reduced price. A closed loop, made visible.
Founded in 2015 by Émilien Foiret and Bastien Valensi, Cabaia now runs over 40 boutiques across Europe. But Remake is the first to stage its full vision.
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