The Race for Fashion Glory at the Miami Grand Prix Begins This Weekend
May 2, 2025 – 2025 Formula 1 Miami Grand Prix Fashion Race
Speed meets spectacle. The 2025 Formula 1 Miami Grand Prix is a style circuit, too. Brands are pushing limits this weekend, vying to own the high-octane and high-glamour race. Here’s who’s leading the fashion race:
Louis Vuitton
Victory, Vuitton-style. The winner of Miami’s sixth championship leg will receive a trophy inside a custom Louis Vuitton trunk. A black and white like a finish flag, with fuchsia and turquoise Art Deco lines and the house’s hand-painted “V” for Vuitton, victory, and velocity. Made in Vuitton’s historic Asnières atelier, these trunks carry a history, linking 19th-century automotive trunks to today’s luxury-sport fusion.
Vuitton’s relationship with motorsport stretches back to the rise of cars themselves. Founder’s son Georges Vuitton developed the first automotive trunks in 1897. Today, Vuitton makes 24 custom trunks per season, one for each Formula 1 championship leg, keeping craftsmanship at the heart of luxury-sport partnerships.
Roberto Cavalli x The Webster
In an exclusive collaboration, Roberto Cavalli and The Webster reimagine Cavalli’s iconic Ray of Gold as Ray of Pink — a print born from a sunbeam bouncing off Roberto Cavalli’s Art Deco lighter, first shown in spring 2007. Creative Director Fausto Puglisi updates it for Miami: graphic and electric. The capsule: 16 pieces: Swimsuits, pants, T-shirts, dresses, sarongs, plus four sharp white separates for contrast. Available at The Webster’s Collins Avenue boutique, Cavalli’s Bal Harbour store, and online.
David Yurman
David Yurman stakes its claim in the Miami Design District with a new flagship as sculptural as its jewelry. The Andrea Tognon-designed space is all curves, stone, and signature cable detailing, echoing the brand’s heritage in precious metals. On the second floor, a private salon showcases semiprecious stones in vivid, Miami-inspired hues: pinks, neon greens, cobalt blues. For the Grand Prix crowd, Yurman offers exclusive art-driven pieces that reflect the city’s sunlit opulence.
Kith x Cigarette Racing
Kith charges into the weekend with a triple threat: three custom Cigarette Racing boats — the 515, 42’ X, and 47’ Auroris — paired with a capsule summer collection. It’s a study in speed, water, and fashion. The collection echoes the boats’ sleek lines and bespoke paint jobs. Kith is selling a lifestyle of aquatic rebellion and Miami cool. Expect the crowd at both Kith locations (Collins Avenue and NE 41st Street) to be packed with hypebeasts and collectors hungry for a piece of the action.
Levi’s
Levi’s goes analog in a digital race. At its Aventura flagship, the denim giant offers live, race-inspired customization sessions with Miami-based artist Alex Yanes. It’s hands-on, gritty, and deeply local — a contrast to the hyper-sleek tech vibes elsewhere. While other brands flex futuristic collaborations, Levi’s bets on craft, roots, and tactile storytelling. Add satellite activations at Brickell and Dadeland, and Levi’s positions itself as the people’s champion: timeless, authentic, and ever-adaptable.
Adidas x Mercedes AMG Petronas
Adidas is gunning for the front. With its first-ever race-specific collection for Mercedes AMG Petronas, the brand fuses sports engineering with local flair. Think black mangrove leaf graphics — a nod to Miami’s lush landscape — splashed across off-white, coral, and burgundy jerseys. But Adidas doesn’t stop at gear. They’ve unleashed takeovers across central Miami, plus a South Beach pop-up pulsing with team energy. It’s a performance move: part racing, part street style, fully locked into the city’s rhythm.
Alo Yoga
Alo Yoga returns with muscle. Last year’s pop-up was just the warm-up — this time, the Alo Pit Stop inside the Paddock Club amps up the wellness game. Guests cycle between infrared meditation booths, cryotherapy, Theraguns, IV drips, and a matcha bar by Pura Vida. Athleisure here is a sensory experience, where movement, mindfulness, and recovery are bundled into one sleek, branded space. Plus, limited-edition drops and accessories.
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