YEEZY GAP AND BALENCIAGA TAKE THEIR COLLABORATION ONE STEP FURTHER WITH THE LAUNCH OF A VIRTUAL GAME CONCEIVED BY DEMNA
This new digital game concept imagined by Yeezy Gap and Balenciaga gives life to the virtual avatars seen for the first time during the launch of the collection. You can play with your avatar and also buy the collection.
In the game, which is now available to play on yeezegap.com, you will be able to become the avatar.
The launch coincides with Thursday’s debut of the Yeezy Gap Engineered by Balenciaga collection at Gap Times Square. The collection is expected to roll out to other Gap stores soon.
Gap struck a 10-year deal with Ye to create the Yeezy Gap line in June 2020. Yeezy’s goal with Gap is to bring a more affordable version of the popular Ye brand to consumers around the world.
Most recently, in January, it announced a partnership with Balenciaga. The first release from the collaboration is now available globally for purchase on Yeezygap.com, Balenciaga.com, as well as Balenciaga’s online partners, Farfetch.com, Mytheresa.com and Luisaviaroma.com.
The experience is accessible from your smartphone: go to yeezygap.com, and choose your avatar!
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