Luxury & Celebrity Events in Seoul 2026

Seoul Design Week explores contemporary Korean design across Dongdaemun Design Plaza and locations throughout Seoul, with the 13th edition centered on The Design Recipe. The program looks at how personal taste shapes design today, from interiors and objects to independent brands and the work of emerging Korean designers.

At DDP, the DDP Design Fair spotlights Korean brands and young creative talent through new products, collaborations, and original concepts. Across the city, exhibitions, installations, brand presentations, and special projects offer a broader look at Seoul's design scene and the ideas shaping the next generation of Korean design.

The 25th Seoul Design Festival focuses on contemporary Korean design and the designers and brands shaping its next generation. Founded in 2002 and developed by Designhouse and DESIGN magazine, the Festival serves as a platform where designers can turn ideas into brands and businesses, while established companies present their design identity and new work.

The exhibition covers contemporary design, graphic design, fashion, culture and product design, with young-designer programs, conferences and brand exchanges connecting emerging Korean talent with the wider design industry. The organizers describe design here not simply as a finished object, but as an exchange of ideas, values and creative thinking.