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    Bvlgari Serpenti Infinito New York Unveils auruBOROS on the High Line

    Bvlgari Serpenti Infinito New York Unveils auruBOROS on the High Line

    Bvlgari Serpenti Infinito New York has taken over the High Line with auruBOROS — Urban Memory and Collective Dream, a monumental gold installation rising above Little West 12th Street through September 20, 2026. Created by Berlin-based artists Yena Young and Marco Canevacci of Plastique Fantastique, the work marks Bvlgari’s first public art installation in the United States and the latest chapter in its global Serpenti Infinito project.

    Moncler Fifth Avenue Flagship Launch Draws Hollywood To New York

    Moncler Fifth Avenue Flagship Launch Draws Hollywood To New York

    Moncler unveiled its largest store worldwide with the Moncler Fifth Avenue Flagship on September 10, the first day of New York Fashion Week. The nearly 24,000-square-foot flagship introduces Moncler to Measure, an entire floor dedicated to Grenoble and New York exclusives. Cher, Julia Roberts, Anne Hathaway and Adam Shulman attended the grand-opening cocktail and dinner. Moncler also marks more than two decades in the city with New York in Moncler, a five-day retrospective exhibition running across Manhattan and at Grand Central Terminal through September 13.

    Valentino Beauty Vendetta Launches in Los Angeles With Dakota Johnson and Alexander Skarsgård

    Valentino Beauty Vendetta Launches in Los Angeles With Dakota Johnson and Alexander Skarsgård

    Valentino Beauty Vendetta took over the Safari Inn in Burbank, Los Angeles, with Dakota Johnson and Alexander Skarsgård fronting the new fragrance campaign by Romain Gavras. The night included the Director’s Cut of the Vendetta film, a live performance by Yung Lean, and a DJ set from Surkin. The new fragrance duo pairs Vendetta Donna, crafted around tuberose, red orange nectar, and sandalwood, with Vendetta Uomo, centered on Peruvian ginger, cinnamon liqueur, and patchouli. The story continues at The Grove, where the public Vendetta pop-up runs through September 13.

    Giorgio Armani I Will Launches in Venice With Jonathan Bailey

    Giorgio Armani I Will Launches in Venice With Jonathan Bailey

    Giorgio Armani I Will Eau de Parfum was the focus of Armani Beauty’s Venice night on September 5, with Jonathan Bailey at Venice Venice Hotel for the first screening of Todd Field’s campaign, followed by dinner and a late-night party on the Grand Canal. Crafted by perfumers Alberto Morillas and Nathalie Lorson after four years and more than 3,000 trials, the fragrance pairs Calabrian bergamot and lavender with an intense concentration of vanilla and Woodleather. The launch followed Armani Beauty’s September 3 dinner with Kendall Jenner, Sydney Sweeney and Vittoria Ceretti, before I Will heads to Rinascente Milano Piazza Duomo for Milano Beauty Week from September 16 to 20.