Valentino Beauty Vendetta Launches in Los Angeles With Dakota Johnson and Alexander Skarsgård

Neon signage, retro cars, and open-air balconies set the scene for the Valentino Beauty Vendetta Eau de Parfum launch at the Safari Inn in Burbank, Los Angeles. Dakota Johnson and Alexander Skarsgård, Valentino Beauty’s global ambassadors, front the new fragrance campaign as lovers on the run in Romain Gavras’ 35mm film, a story of desire, escape, and obsession played out on the open road. Carrying that cinematic world into the motel, the launch evening opened with the Director’s Cut of the Vendetta film before Yung Lean performed live and Surkin took over the music later that night.

Guests at the Safari Inn launch included Keke Palmer, Solange Knowles, Nicola Peltz Beckham, Brooklyn Beckham, Sophia Bush, Dave Franco, Alison Brie, Justice Smith, Brianne Howey, and Mckenna Grace.

Vendetta introduces two new Eau de Parfums, Vendetta Donna and Vendetta Uomo, reviving a name first used by Valentino in 1991. The 2026 duo reworks the name through two entirely new compositions and marks Valentino Beauty’s first new prestige fragrance franchise in six years.

Valentino Vendetta Donna Eau de Parfum

Crafted by perfumers Dominique Ropion and Andrew Everett, Vendetta Donna centers on tuberose, red orange nectar, and sandalwood, yet the richness of the tuberose never stays too floral. The red orange nectar cuts through with a brighter, juicier edge before New Caledonian sandalwood softens the composition into something creamier and more sensual on the skin. That contrast distinguishes Donna’s character: voluptuous, luminous and polished, yet never too sweet.

Vendetta Donna's deep red Eau de Parfum sits inside a sculptural glass flacon cut with Valentino’s graphic V, finished with a pleated cap inspired by the folds of the maison’s couture.

Valentino Vendetta Uomo Eau de Parfum

Crafted by master perfumer Marie Salamagne, Vendetta Uomo opens on Peruvian ginger, bright and incisive, before a cinnamon liqueur accord warms the heart with a richer, more seductive spice. Patchouli settles into the base alongside carnal woods, deepening the fragrance with a darker sensuality while the ginger keeps its tension alive.

That contrast lends Uomo its magnetism: spicy, provocative, and assured, with a warmth that lingers on the skin without losing its sharper edge.

Vendetta Uomo mirrors Donna’s sculptural design in a cognac-toned flacon, where Valentino’s V slices through the glass and the pleated cap nods to the folds of the maison’s couture.

Vendetta at The Grove

After the private Safari Inn launch, Vendetta stays in Los Angeles with a public pop-up at The Grove through September 13. Experience both Vendetta Donna and Vendetta Uomo inside The Glass Box, try the fragrances on skin, and immerse yourself in the visual world of the Valentino Vendetta campaign.

Shop Valentino Beauty Vendetta Eau de Parfum