The 25th Seoul Design Festival focuses on contemporary Korean design and the designers and brands shaping its next generation. Founded in 2002 and developed by Designhouse and DESIGN magazine, the Festival serves as a platform where designers can turn ideas into brands and businesses, while established companies present their design identity and new work.
The exhibition covers contemporary design, graphic design, fashion, culture and product design, with young-designer programs, conferences and brand exchanges connecting emerging Korean talent with the wider design industry. The organizers describe design here not simply as a finished object, but as an exchange of ideas, values and creative thinking.