From Timeless Luxury to Accessible Elegance: Fashion Favorites Dominating 2024
As 2024 draws to a close, the fashion world reflects on a year marked by bold choices, iconic reboots, and new names rising to prominence. This year, According to the latest Lyst Index, brands like Miu Miu, Loewe, and Alaïa set bag trends defining wardrobes worldwide. Let’s dive into 2024’s Fashion Favorites and trends that made the year memorable while setting the tone for 2025.
1. MIU MIU: THE QUEEN OF ALT-GIRL STYLE
Most Coveted Item: Arcadie Suede Bag
Miu Miu claimed the top spot in global bag trends rankings this year, with its Alt-Girl aesthetic driving massive interest. Demand for this Prada Group brand skyrocketed as fans embraced the label’s playful yet sophisticated pieces. The standout fashion favorite Arcadie Suede Bag was everywhere—its unique shape and effortless style perfectly embody Miu Miu’s blend of youthful charm and high fashion. This bag alone saw a 588% increase in demand, cementing Miu Miu’s reign at the top.
2. LOEWE:
Most Coveted Item: Puzzle Bag in New Shades
Loewe continues to push the boundaries of luxury under Jonathan Anderson’s creative direction. Ranked second, the brand’s innovative craftsmanship and art-inspired designs kept it in the spotlight. The iconic Puzzle Bag, which received an update with new colorways this year, became the go-to item for fashion-forward individuals. This reimagined classic elevated Loewe’s profile and kept its pieces fresh and in demand.
3. PRADA:
Most Coveted Item: Re-Nylon Mini Bag
Prada secured the third spot with timeless, understated pieces that appeal across generations. The Re-Nylon Mini Bag, a sustainable reinterpretation of Prada’s signature nylon accessories, became a favorite this year. It captured the brand’s ethos and became a must-have for eco-conscious consumers prioritizeing style.
4. SAINT LAURENT:
Most Coveted Item: Le 5 à 7 Shoulder Bag
Saint Laurent’s effortless chic kept the brand firmly in the top five. Known for its minimalistic allure, the brand’s Le 5 à 7 Shoulder Bag exemplified its cool Parisian vibe. This understated, versatile piece—suitable for any occasion—became a style icon, showing that Saint Laurent’s timeless appeal still resonates with modern audiences.
5. ALAÏA EMERGES IN 2024 FASHION FAVORITES
Most Coveted Item: Mesh Ballerina Flats
This year, Alaïa saw a meteoric rise, moving up 12 places in the rankings. Pieter Mulier’s modern touches on the brand’s signature styles struck a chord with the fashion world. The Mesh Ballerina Flats, known for their meticulous design and sensual appeal, became a defining piece. With their intricate construction, these flats reflect Alaïa’s reputation for combining heritage with contemporary allure.
6. BOTTEGA VENETA:
Most Coveted Item: Andiamo Bag
Bottega Veneta’s Andiamo Bag, a minimalist yet opulent accessory, became a hallmark of the brand’s refined aesthetic in 2024 fashion favorites. The brand maintained its top-ten position, attracting fans who favor subtlety over logos. The Andiamo Bag’s luxurious simplicity made it a standout, reinforcing Bottega Veneta’s influence among those who value timeless elegance.
7. JACQUEMUS:
Most Coveted Item: Le Chiquito Long Bag
Jacquemus remained a crowd favorite with his whimsical, sun-drenched style. The Le Chiquito Long Bag was a go-to accessory for the brand’s loyal followers, appealing with its unique shape and playful take on classic bag designs. This bold accessory embodies Jacquemus’s fresh, standout approach, making it an essential for trendsetters and one of 2024’s top bag trends.
8. Gucci:
Most Coveted Item: Horsebit 1955 Bag
Gucci’s vibrant creativity saw it rise in the rankings this quarter, solidifying its place among 2024 fashion favorites. Alessandro Michele’s designs for Gucci have continued to capture attention, with the Horsebit 1955 Bag leading the charge. This reinvention of a Gucci classic bridged vintage and modern aesthetics, making it a top choice for those embracing nostalgia with a twist.
9. THE ROW:
Most Coveted Item: Ascot Satin Bag
The Row saw an impressive seven-place leap, attracting attention for its minimalist luxury. The Ascot Satin Bag, a simple yet elegant accessory, became one of the brand’s most coveted items. Its understated design, luxurious feel, and versatile style made it a preferred choice for those valuing quiet sophistication.
10. VALENTINO: BOLD COLORS AND GLAMOROUS DETAILS IN 2024 FASHION FAVORITES
Most Coveted Item: One Stud Pump
Valentino’s dedication to vibrant design and impeccable craftsmanship has solidified its spot among 2024 fashion favorites. The One Stud Pump—a bold, eye-catching shoe—embodies the brand’s daring creativity, combining oversized stud detailing with a glamorous finish. This statement piece perfectly encapsulates Valentino’s daring spirit, positioning it as a standout choice for those drawn to expressive, trendsetting footwear.
EMERGING FAVORITES AND PRODUCTS TO WATCH
Beyond the usual luxury giants, several brands rose quickly this year, particularly in the accessories and outerwear markets:
- Ralph Lauren – With a 151% increase in engagement, Ralph Lauren climbed into the top 20, thanks to its Olympic and Wimbledon activations.
- Toteme – Celebrating a decade of influence, Toteme’s Barn Jacket saw a major spike, becoming a seasonal favorite.
- NN.07 – Known for its men’s outerwear, NN.07 gained traction after “The Bear” featured one of its iconic jackets.
LOOKING AHEAD
As we step into 2025, the brands leading the charge in 2024 are primed to continue shaping bag trends. Brands like Ganni, Bottega Veneta, and Balenciaga are leading a shift. They blend everyday accessibility with high-end appeal—fusing practicality with bold choices.
Heritage labels like Prada, Gucci, and Saint Laurent also stay strong. However, contemporary and accessible luxury is clearly on the rise. Expect 2025’s fashion to strike a balance between timeless luxury and fresh trends. With a strong focus on sustainability and versatile designs, the year ahead promises an inclusive, diverse, and trend-forward fashion landscape.
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