Stay Stylish and Dry: Explore Rains’ Waterproof Essentials at Galeries Lafayette Until October 14
LOOKING FOR A WATERPROOF JACKET THAT COMBINES STYLE AND PROTECTION? RAINS IS YOUR GO-TO BRAND. THEIR DESIGNS ARE SLEEK, FUNCTIONAL, AND DURABLE, MAKING THEM PERFECT FOR BOTH URBAN LIVING AND OUTDOOR ADVENTURES.
As the rainy season sweeps across Europe, the search for a stylish, waterproof jacket begins. Enter Rains, the Danish brand, specialized in rainwear since 2012. Known for its sleek, minimalist designs, Rains has managed to balance fashion with practicality, making sure you stay dry and look good doing it.
This autumn, Rains has brought its latest collection to Paris in style. The brand has launched a pop-up event at Galeries Lafayette, one of the most iconic shopping destinations in the city. From now until October 14, you can explore their collection of waterproof jackets and accessories. All are designed to brave the stormiest weather while keeping you effortlessly chic.
A SCANDINAVIAN APPROACH TO RAINWEAR
Rains was born out of a desire to modernize the traditional rubber raincoat. The brand started with a simple poncho and has since expanded into a full range of rainwear, ready-to-wear, and accessories. With its roots in Scandinavian minimalism, Rains creates designs that are both timeless and innovative. The brand’s philosophy is simple: rainwear should never compromise on style.
Each Rains jacket is made from strong polyester, coated with flexible polyurethane for waterproof protection. These jackets are also lightweight, making them comfortable to wear all day, even when the weather turns rough. Rains uses advanced ultrasonic welding technology to bond the seams, ensuring that every piece stands up to heavy rain without leaks.
UNI-SEX, VERSATILE STYLES
One of the standout features of Rains jackets is their versatility. Most styles are designed to be unisex, offering a relaxed, casual fit that works for everyone. Whether you’re looking for a classic trench, a parka, or a lightweight raincoat, Rains has something for every taste. The brand also offers both men’s and women’s collections, but most designs can be worn by any gender, making it easy to find the perfect jacket.
The color palette is another highlight of the brand. Rains’ signature tones are muted and sophisticated, with shades like navy, green, and black being the most popular. However, for those looking to make more of a statement, the brand also offers brighter options like pink and yellow.
Rains has been expanding rapidly across Europe. The brand already has three standalone stores in Paris, and this pop-up at Galeries Lafayette is part of their broader strategy to increase their visibility in key markets. Earlier this year, Rains opened its first store in Milan, Italy, and continues to grow through collaborations with retailers like 10 Corso Como.
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