Milan Men’s SS26 Packs Five Days with 81 Shows, Debuts, and Comebacks
May 30, 2025 – Milan Men’s Fashion Week Spring/Summer 2026
Milan Men’s Fashion Week Spring Summer 2026 returns from June 20 to 24, 2025, with a calendar packed with 81 appointments, including 15 physical runway shows, 5 digital showcases, 41 presentations, and 17 events. From fashion royalty like Giorgio Armani, Prada, and Dolce & Gabbana to debut collections from Setchu, Qasimi, Fiorucci, and Paul Smith, this edition delivers a recalibrated menswear landscape.
This season is backed by the Ministry of Foreign Affairs, ICE, and the Municipality of Milan, and comes with an eye firmly on the future. Camera Nazionale della Moda Italiana is pushing forward with a new multi-use venue at Fondazione Sozzani, elevating fresh talent and hosting cross-genre exhibitions tied to the Cultural Olympiad and the upcoming Milan-Cortina 2026 Olympic Games. The SS26 communication campaign features exclusive pieces from the Olympic Museum in Lausanne, a visual bridge between sport, design, and fashion.
What to Watch for:
🚨 First Timers on the Block:
Fiorucci – The iconic ‘70s disco brand making its menswear splash
Paul Smith – British tailoring reimagined, and now Italianate
Setchu – LVMH 2023 Prize + Camera Moda Fashion Trust winner = expectation overload
Qasimi – The London-based label bringing Middle Eastern edge to northern Italy
Also on the newbie block are Cascinelli, Leonardovalentini, Meriisi, Rowen Rose, Uma Wang, and Vivienne Westwood—the latter staging its first-ever menswear presentation in Milan (cheeky punk goes Milanese? Yes, please).
Meanwhile, Bally stages a return to the presentations calendar (with heritage in tow), and Jacob Cohën marks its 40th with—what else?—denim and drama.
🎉 On the Digital Front, Keep an Eye on:
Outbreaklab – Founded in India, future-forward with upcycled luxury
Sagaboi – Caribbean color meets multicultural swagger
Plus digital debuts from Victor Hart, Rkive City, and Carnet-Archive
🏛️ CNMI’s Future-focused Fortress:
Fondazione Sozzani becomes a stage for David Catalán, Miguel Vieira, Pronounce, Simon Cracker, Lessico Familiare, Cascinelli & MTL Studio
Il Digiuno, a moving image work exploring visual overstimulation, screens in the educational “Forma Aperta” section
🎽 Milan Meets the Olympics:
Fashion Week’s campaign intersects with Milano Cortina 2026, featuring vintage Olympic objects curated from Lausanne’s Olympic Museum
🧠 Creative Shifting: Stability or Shakeup?
While major creative director shakeups are more subdued this season, the spotlight turns to designers like Setchu and Qasimi, whose first-time showings are expected to challenge traditional notions of European menswear. And with names like David Catalán, Simon Cracker, and Pronounce pushing hybrid collections (Menswear + Womenswear), Milan’s once-strict format continues to blur—and benefit.
Full Lineup: Milan Men’s Fashion Week Spring/Summer 2026
Friday, June 20, 2025
By Appointment: Artioli, Rodo, Santoni
2:00pm–7:00pm: MTL Studio
2:00pm–9:00pm: Uma Wang (debut)
3:00pm–9:00pm: Brunello Cucinelli
4:00pm–8:30pm: Boglioli
4:00pm–9:00pm: MSGM
5:00pm–8:00pm: Giuseppe Zanotti
5:00pm: Setchu (runway debut + livestream)
6:00pm–8:00pm: C.P. Company
6:00pm–9:00pm: Ralph Lauren Purple Label
6:30pm: Fiorucci (runway debut + livestream)
7:00pm–9:00pm: Fay
8:00pm: Pdf (runway + livestream)
Saturday, June 21, 2025
Morning: Eleventy, Brioni, Church’s, Cortigiani, Kiton
10:00am–6:00pm: Ten c
10:30am: Pronounce (runway + livestream)
11:00am–8:00pm: Montecore
11:00am–3:00pm: Woolrich Black Label by Todd Snyder
12:30pm: Dolce & Gabbana (runway + livestream)
1:00pm–6:00pm: Harmont & Blaine
1:30pm–3:30pm: Mordecai
2:00pm–6:00pm: Pal Zileri
2:30pm–7:30pm: LaTorre
3:00pm–8:00pm: Sease
4:00pm–7:00pm: Cascinelli (presentation debut)
4:00pm–6:00pm: Corneliani
5:00pm: Paul Smith (runway debut + livestream)
6:00pm–8:30pm: Jacob Cohën (40th anniversary)
7:00pm: Emporio Armani
Sunday, June 22, 2025
10:00am: Simon Cracker (runway + livestream)
10:30am–12:30pm: Vivienne Westwood (runway debut)
11:00am–7:00pm: Enterprise Japan
11:00am–2:00pm: Etro
12:00pm: Qasimi (runway debut)
1:00pm–8:00pm: ViaPiave33
2:00pm: Prada
2:30pm–5:30pm: Canali
3:00pm–6:00pm: Bally (comeback)
3:00pm: Saul Nash (runway + livestream)
3:00pm–7:00pm: Ssheena
4:00pm–7:00pm: Brett Johnson, Lessico Familiare
4:00pm–9:00pm: Meriisi (debut)
4:00pm–8:00pm: Rold Skov
5:00pm–9:00pm: Lardini
5:00pm–7:00pm: Tod’s
7:00pm: Dunhill
Monday, June 23, 2025
9:30am: David Catalán — via Bovisasca 87 (+ livestream)
10:00am–5:00pm: Rubinacci — via Gesù 1
10:30am: Miguel Vieira — via Bovisasca 87 (Men’s/Women’s Collection + livestream)
12:00pm: Giorgio Armani — via Bergognone 59 (+ livestream)
3:30pm–8:00pm: Leonardovalentini — Piazza Tomasi di Lampedusa (presenting for the first time)
6:39pm–8:00pm: Rowen Rose
Tuesday, June 24, 2025
10:00am: Carnet-Archive (digital + livestream)
10:30am: Rkive City (digital + livestream)
11:00am: Victor Hart (digital + livestream)
11:30am: Sagaboi (digital debut + livestream)
12:00pm: Outbreak Lab (digital debut + livestream)
Final Word: Milano, Ma Non Troppo
With 41 presentations, 17 official events, and a growing list of fresh creative voices, the Milan Men’s Fashion Week Spring/Summer 2026 season is less about spectacle and more about strategic style. Milan is still Milan—sharp-suited and stiletto-fast—but this time, it’s letting new blood lead the charge.
Let the sprezzatura begin.
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