A Season of Salt, Sun, and Style Along the Mediterranean Coastline
June 9, 2025- What’s New in Saint-Tropez 2025
Welcome to the dazzling playground of the French Riviera, where high season begins with an arrival. When the right boats line the harbor, the right names are on the beach clubs, and the hills hum with private dinners and curated escapes. This summer, Saint-Tropez 2025 continues to lead with a confident new rhythm.
Redesigned palace suites, art-infused rooftops, culinary debuts, and fashion house takeovers have reshaped the landscape without losing its essential allure. Beneath it all, the familiar rituals remain: barefoot lunches at Club 55, sunset sashimi at Kinugawa Ramatuelle, market mornings, and winding drives through vineyard-lined roads.
Let’s take a look at what’s new for Saint-Tropez Summer 2025.
Saint-Tropez: 2025 Luxe Line-Up
Polo Club Saint‑Tropez
A few minutes from the village, the Polo Club Saint-Tropez spans 100 hectares of private, landscaped grounds with full resort access. Watch high-goal matches from the grandstands or VIP terrace, then cool off in the 30-meter heated pool open year-round. Between chukkas, enjoy oak-shaded wine tastings and laid-back afternoons at Polo1999, the club’s Argentinian restaurant.
Louis Vuitton at White 1921
Seasonal and still-starred: Arnaud Donckele & Maxime Frédéric at Louis Vuitton returned for 2025. Expect luxurious vignettes, from girolle ravioli to roasted fowl with velouté, all on Louis Vuitton tableware
Check Into Saint-Tropez’s Finest Hotels
Cheval Blanc Saint-Tropez
Set directly on the shore with rare beachfront access, Cheval Blanc Saint-Tropez channels the Riviera’s breezy elegance through an art-filled, contemporary maison. Awarded the prestigious Palace distinction, the hotel feels part private retreat, part living gallery. At its heart is La Vague d’Or, the three-Michelin-starred restaurant led by Arnaud Donckele. Where fine dining becomes a sensory ritual. Slip into the rhythm of Tropezian life with curated experiences: Sailing the coast, exploring morning markets, or meandering through vineyards. All personally crafted by the Alchemists.
Le Château de Valmer
A discreet five-star retreat set within a 5-hectare estate near Gigaro Beach. Once a bourgeois family estate, the château still feels like a private home. Surrounded by century-old palms, organic vineyards, citrus trees, and a sweeping palm-lined drive. As part of the Relais & Châteaux collection, it invites guests to dine under the trees at La Palmeraie, the Michelin-starred restaurant. For a more relaxed mood, La Bastide revisits Provençal classics in a rustic-chic bistro setting.
Hôtel Sezz Saint-Tropez
Minimalist, sun-drenched, and wrapped in Mediterranean greenery, Hôtel Sezz turns the Riviera retreat into an art form. Designed by Christophe Pillet and imagined by Shahé Kalaidjian, it feels less like a hotel, more like a private modern hamlet. Rooms and villas open onto leafy terraces with outdoor showers, while the Dom Pérignon Bar, the Spa Sezz by Payot, and Michelin-starred Colette set the rhythm for indulgence.
Hôtel Byblos
Marking six decades of Riviera style, Hôtel Byblos introduces fresh suites and the new Sky Bar, offering panoramic views of Saint-Tropez Bay. The newly designed Laura Gonzalez suites come in coral, yellow, turquoise, and celadon. Guests can also relax at B. Lounge or dine at the newly opened Il Giardino.
Villa Marie
A quintessential gem, Villa Marie captures the essence of Saint-Tropez with its vibrant décor and peaceful atmosphere. Boasting a renowned restaurant, it delivers a perfect mix of chic elegance and relaxed Mediterranean charm. The property also features stunning panoramic views, ideal for a tranquil retreat with an effortlessly sophisticated vibe.
Lou Pinet
Five minutes from Place des Lices heading toward the Pointe des Salins, Lou Pinet channels the bohemian spirit of vintage Saint-Tropez—the kind that once seduced Françoise Sagan, Boris Vian, Picasso, and Juliette Gréco.
Lily of the Valley
Located in the hills above Saint-Tropez, Lily of the Valley is a sleek, modern escape designed by Philippe Starck. Its serene, minimalist aesthetic is paired with a full-service spa, beautiful outdoor pool, and refined seasonal dining.
Airelles Pan Deï Palais
Tucked behind a discreet ochre façade in the heart of Saint-Tropez, Pan Deï Palais reveals itself as a secluded, story-rich oasis. Built in 1835 as a love gift from General Allard to Indian Princess Bannu Pan Deï, the maison channels its romantic heritage through carved wood, silk tapestries, and Indian antiques.
La Réserve Ramatuelle
La Réserve Ramatuelle delivers Mediterranean tranquility with stunning villas offering panoramic sea views, private pools, and expansive living areas. Blending contemporary design and discreet elegance, it pairs natural beauty with world-class spa and concierge services.
Pampelonne’s Definitive Beach Scene
Club 55
An icon since 1955, Club 55 is known for its simplicity and beachfront pastries served on sun-bleached wood.
Nikki Beach Saint-Tropez
Making its Riviera debut in 2025, Nikki Beach pairs boho-chic vibes with DJ sets for the ultimate beach escape.
Tropicana Beach
A quintessential St. Tropez spot, Tropicana Beach offers seafood, sunbeds, and refreshing sea breezes.
Bagatelle Beach
Anchoring classic Riviera glamour, Bagatelle Beach is known for its seafood feasts, sunbeds, and iconic sea views.
Moorea Beach
A Pampelonne staple since 1952, Moorea Beach brings paddleboards, beach bars, and chic lounges.
Tahiti Beach
Known for iconic nude-optional swims and windswept dunes, Tahiti Beach is a haven for free spirits.
Eden Plage
The chic mainstay of the Saint-Tropez peninsula. Expect DJ sets by Niko, live performances by Barbara Lune, and a sunset lounge bar perfect for cocktails and chill-out beats. From parasol mornings to themed soirées, Eden keeps the rhythm of summer alive.
Verde Beach
A Mediterranean-inspired menu and decor blending with the dunes, Verde Beach is the perfect place to have your feet in the sand.
The Restaurants That Set the Tone
COYA Beach, St-Tropez
COYA Beach brings the signature Latin energy of COYA to the French Riviera, offering bold Peruvian flavors with a Mediterranean twist.
Kinugawa Ramatuelle
A refined garden escape just minutes from Pampelonne, Kinugawa brings Japanese precision to the Riviera. Expect sashimi, sushi, and seafood small plates by day, DJ sets by night, and a breezy, lantern-lit atmosphere that blends Tokyo elegance with Saint-Tropez ease.
Le Café Saint-Tropez
An institution since 1789, Le Café sits on Place des Lices with Provençal charm and piano-bar spirit. Come for a sunny terrace lunch, stay for the traditional brasserie dinner with live French music and a front-row seat to village life.
La Sauvageonne – Ramatuelle
Tucked at the edge of the beach and veiled in bamboo, La Sauvageonne feels like a castaway’s dream with better rum and no rescue in sight. Dine barefoot under the stars, sip cocktails in a driftwood cabana, and let the music drift you deeper into the night. No dress code—just charm.
Restaurant Colette – Hôtel Sezz
Nestled in the heart of Hôtel Sezz, Michelin-starred Colette is a destination for elegant, plant-forward cuisine shaped by Chef Philippe Colinet. Bringing a refined Mediterranean minimalism to the table. Open for dinner only, the space blends sleek design with Riviera light.
Loulou, Saint-Tropez
Brings Riviera ease and Italian charm to the beach. Expect sun-soaked dishes inspired by the South of France and Sicily, a chic crowd, and the signature Loulou flair. An ode to la dolce vita with just the right dose of playfulness.
Gigi, St-Tropez
Gigi is the ultimate beachside escape for Mediterranean-inspired cuisine and a chic yet relaxed vibe.
Summer Fun & Fashion Beat
Palm Tree Music Festival Saint-Tropez
This July 26, 2025, the Palm Tree Music Festival makes its debut in Saint-Tropez, bringing global dance music legends. Expect a thrilling mix of live DJ performances, immersive beats, and a beachside vibe.
James Perse Activates Indie Beach
James Perse brings its signature laid-back luxury to Indie Beach this summer with a capsule shop and exclusive surfboards. Set in the heart of the Saint-Tropez lifestyle, this pop-up brings a relaxed Californian vibe to the French Riviera.
Chanel Reopens Its Peter Marino-Designed Boutique
Chanel unveils its newly renovated boutique, designed by the iconic Peter Marino, in Saint-Tropez. The boutique reopens with the SS25 collection, alongside the much-anticipated Coco Beach line and Métiers d’Art pieces.
Bottega Veneta Returns to Rue François Sibilli
Bottega Veneta makes a triumphant return to Rue François Sibilli with its latest collection for Summer 2025. The boutique showcases the brand’s iconic craftsmanship and Bottega’s refined creations from handbags to resortwear.
Dolce & Gabbana Summer Takeover at Casa Amor
Dolce & Gabbana returns to Casa Amor for another glamorous summer takeover. Known for its Mediterranean-inspired designs and exclusive pieces, Dolce & Gabbana brings a touch of Italian flair to the French Riviera.
For more on eco-luxury lifestyle, follow our Instagram. Want insider access? Contact us to join our VIP network for exclusive invites, upgrades, and more.
Museum Sunday in Milano 
