CHOSEN AS THE NEW MUSE BY PINKO FOR THE REISSUE OF ITS LOVE BAG CLICK, IRINA SHAYK APPEARS AS A FELINE AND SENSUAL GIANT IN A CAMPAIGN SIGNED BY THE PHOTOGRAPHER BRIANNA CAPOZZI.
Italian contemporary Fashion brand PINKO teams up with global fashion icon Irina Shayk and photographer Brianna Capozzi for its SS22 collection. Irina presents the new Love Bag Click and expresses fearlessness, unexpectedness and charm.
The supermodel becomes a literal “larger than life” character who dominates a small ordinary world.
Dressed in leopard print, glitter and sparkle, she unleashes her feminine strength.
Irina Shayk x Pinko is a celebration of all women who are determined to be daring, irreverent and stand out with pride, an open invitation to women to play and invent their own rules. Because fashion is just a game. And playing can make you feel irresistible and unstoppable at any time of the day.
It’s no surprise, then, that Irina Shayk’s magnetic charisma caught Pinko’s eye. Founded in 1980, Pinko chose her this season to unveil the reissue of its signature bag. First created in 2016, the rectangular model topped with a signature circular gold buckle depicting a pair of kissing birds has seen several reissues since then.
In Spring/Summer 2020, for example, the Love Bag Click was made of fiber optics to light up after dark. For its Spring/Summer 2022 reissue, the bag is again produced in leather whose colors oscillate this time between black, white, red and pastel, without forgetting the leopard pattern, which reflects the outfits worn by Irina Shayk in the campaign.
The top model is not the first model of this stature to become Pinko muse: in 2012, the Italian label featured the supermodel Naomi Campbell or Alessandra Ambrosio in 2014.
All models of the “Love Bag Click” are available on Pinko e-shop
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