Luxury carmaker Bentley is expanding into the world of travel with the launch of its ‘Extraordinary Journeys’ program, which features a series of exclusive road trips across the UK, Scandinavia, and New Mexico. The small-scale operation offers carefully planned itineraries that showcase the best local cuisine, architecture, and well-being while providing exclusive access to unique places and experiences around the world. The aim is to not only give existing Bentley drivers a chance to try new models but also give non-owners the opportunity to get behind the wheel of one of the British manufacturer’s vehicles for the first time.
Each Extraordinary Journey ranges from three to five days of epic, scenic driving, with overnight stays in unique, luxury accommodations that are eco-friendly. The experiences have a strong focus on sustainability, with guests being served sustainable, locally sourced cuisine throughout their journey. Bentley’s global network of connections has been harnessed to create itineraries that are not typically available to the public.
The Scandinavian Extraordinary Journey will take guests from Copenhagen to southern Sweden, showcasing Denmark’s Year of Architecture along the way. Private dining and wellness experiences, exclusive access to BIG architecture and design studio, and a takeover of one of the finest design hotels will be part of this experience.
This journey will offer immersive experiences in the culture of the area and feature local experiences, such as dining on the edge of Lake Vättern in southern Sweden, followed by a night at a five-star Forest Hotel nestled in untouched Swedish woodland – luxurious treehouse suites that combine a full wellness experience with forest dining from a chef who specializes in sustainable Nordic cuisine.
The Extraordinary Journeys program is part of Bentley’s bid to achieve end-to-end carbon neutrality by the end of the decade. Reservations are now available for each destination, with the first Extraordinary Journey of the year starting next month in New Mexico.