THE ART OF DREAMS IS A MULTI-CITY EXHIBITION INITIATIVE THAT SEES PORSCHE TRAVELING THE WORLD TO CELEBRATE THE POWER OF DREAMS THROUGH ART.
Porsche is making dreams a reality with the launch of a new international immersive art campaign and design experiences. The initiative kicks off with the launch of French artist Cyril Lancelin’s ‘Remember Your Dreams’ at the Palais Galliera Musée de la mode de la Ville de Paris on October 15- 24, 2021. The work is interactive, immersive, and, best of all, inflatable. Lancelin’s piece invites you to step out of your everyday reality and into a decidedly surreal one of his own creation.
French artist, Cyril Lancelin develops a hybrid work made up of sculptures, immersive installations, drawings, virtual experiences and videos that forge links between the physical and the fictional. It is from a plastic vocabulary based on primitive geometry that he links architecture and the human body, the everyday and the functional, the perennial and the ephemeral, science and nature.
Porsche’s tour, The Art of Dreams, will then move to Milan for an appearance that coincides with the 2022 Salone del Mobile, before continuing to another undisclosed location outside of Europe. Each site will feature an art and design-focused commission that celebrates Porsche’s dream-making power and invites visitors even further into that world.
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