A New Home For Icons, Archives, And An Exclusive Clientele
October 13, 2025- Inside Roger Vivier’s New Headquarters, Paris
In a city where history is woven into the very cobblestones, some homecomings feel less like a move and more like a destiny fulfilled. This October, under a soft Parisian sky, Maison Roger Vivier did just that. Returning to the intellectual and artistic heart of the Left Bank, Saint-Germain-des-Prés, to unveil its new headquarters, the “Maison Vivier.” The inauguration, a whisper of old-world glamour, saw the likes of Naomi Campbell, Laetitia Casta, and Inès de la Fressange, a trifecta of Vivier muses spanning decades, grace the threshold of the stunning 18th-century hôtel particulier at 98 rue de l’Université.
This new address is a statement in an era of relentless forward motion: true luxury is rooted in legacy. Maison Vivier, conceived as a living dialogue between heritage and hyper-modern creativity, is where the ghost of the master cobbler himself can finally breathe easy among his creations once more.
An Hôtel Particulier as Time Capsule
Built in 1729 for a royal architect, the residence is a character in its own right. Its walls, which have witnessed aristocratic salons, bourgeois transformations, and a stint as state property, now hold a new purpose. After a sensitive restoration, the space unfolds like a carefully crafted novel. Behind the classic stone façade, past grand salons, lies a secret French garden. A hidden oasis that feels like a well-kept secret, much like a Vivier buckle on the inside of a strap.
But the true magic happens within, across four exclusive salons accessible only to the House’s clientele. A series of jewel boxes that tell the complete Vivier story.
The Heritage Salon, envisioned by de la Fressange, is where the icons reside. Here, the legendary Pilgrim buckle and the comma heel are presented as objets d’art, with the rarest pieces. Those housed in international museums materialize as ethereal holograms. A brilliant, forward-thinking nod to a physical past.
Next, the Vivier Salon immerses you in the intimate world of the founder. Against a stark palette of black and white furniture and curated art. One traces his journey from the decadent world of cabaret to the pinnacle of luxury, crafting coronation slippers for a queen and defining an era for Dior. It is a quiet, powerful tribute to the man who understood that a shoe is an architecture for the foot and a catalyst for attitude.
The Atelier: Where the Spell is Cast
The narrative then shifts from tribute to tangible creation in the salon of Gherardo Felloni, the House’s Creative Director since 2018. This is his inner sanctum. His actual workspace. It’s a maximalist dream, a riot of rosy pinks and verdant greens framing a Chinese Art Deco rug and sculptural furniture. The most telling detail? The shelves groaning under the weight of archival shoe boxes, Felloni’s personal library of inspiration from which he pulls the future of the house.
Finally, the pilgrimage culminates in the Archive Room, the sanctum sanctorum. Here, over a thousand creations are preserved alongside their sketches and stories. To walk through is to time-travel: a 1962 prototype for the tragic Princess Soraya rests near documents for Queen Elizabeth II’s coronation shoes. And then, there she is—the Belle Vivier. Launched in 1965 for Yves Saint Laurent‘s Mondrian collection. It was immortalized on the foot of Catherine Deneuve in Belle de Jour, forever cementing the link between a Vivier shoe and a certain kind of cool, cinematic eroticism.
Roger Vivier – Maison Vivier
📍 98 Rue de l’Université, 75007 Paris, France
🌐 rogervivier.com
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