The Duo Unveils the Cloudsolo, Their First Shoe Built From Scratch, Alongside a Capsule of Technical Ready-to-wear
October 13, 2025- LOEWE × On Cloudsolo Sneaker Release
LOEWE and On reunite this October for their second collaboration, and their most ambitious yet. Introducing Cloudsolo, the first sneaker entirely co-designed by both Maisons, available exclusively through early registration before October 14 at 11:59 p.m. CEST
Now in its latest evolution, Cloudsolo is the first-ever sneaker to feature a single Cloud on the heel. Built on On’s proprietary CloudTec® cushioning, Helion™ superfoam midsoles, and flexible Speedboard® plates for adaptive movement. Above, the upper marries On’s signature technical mesh with LOEWE’s artisanal touch: tactile finishes and embossed closures. The result is a sneaker that feels engineered for motion yet styled for city life. A vibrant palette of turquoise and citrus green makes a definitive statement, while elegant neutrals provide sophisticated, everyday versatility.
The Cloudsolo arrives alongside a capsule wardrobe tailored for urban performance. Think flocked anoraks, cargo trousers, and outerwear infused with On’s technical expertise and LOEWE’s sensuous tactility. Sports bras, tees, and leggings complete the collection.
The Campaign Celebrates Movement as Art
Captured by renowned photographer Ryan McGinley, the campaign transforms the Faculty of Fine Arts at the University of La Laguna into a stage for physical expression. Featuring the MazelFreten dance company under Bleunuit‘s creative direction, with movement choreography by Ash Rucker, the images celebrate the human body as the ultimate bridge between artistic discipline and street culture. Set against the architectural beauty of Tenerife, the campaign embodies the collection’s core philosophy: where technical precision meets creative freedom.
📌 LOEWE × On Cloudsolo | October 15, 2025 | Online and in select LOEWE boutiques
✨ Register before October 14 at 11:59 p.m. CEST to unlock early access and a virtual try-on experience.
🔗 Shop the collection here
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