FOR THE MAAG LIGHT HALL’S WORLD PREMIERE, THE VIBRANT WORKS OF MEXICAN ARTIST FRIDA KAHLO OCCUPY THE SPACE AND INVITE VISITORS TO AN IMMERSIVE EXPERIENCE – FROM SEPTEMBER 22, 2021 TO JANUARY 2, 2022.
Frida Kahlo‘s extravagant artworks have inspired the art world and society in general for almost a century now. For the first time, the fruit of her passion is showcased through an immersive light exhibition called “Viva Frida Kahlo” at the new Maag Light Hall in Zurich, Switzerland for its grand opening. The 360° spectacle was inaugurated on September 22, 2021 and will continue to transport guests right into Kahlo’s paintings until January 2, 2022.
At the heart of this opening exhibition, you’ll find Frida Kahlo’s legendary symbolism, a synthesis of form and feeling, of reality and the artist’s inner subjectivity, represented through exotic plants and animals, magnificent self-portraits and bold colors. The immersive experience is achieved through video projections on the walls, ceilings, columns and floors, as well as light and sound effects that all make the show come to life within the movement.
You are invited to a journey through the tragic life of the Mexican artist and her work, with a voice-over in the role of Frida Kahlo commenting on the events and a soundtrack composed exclusively for the presentation, which emphasizes the scenography.
The MAAG Light Hall is the first permanent museum in Switzerland to showcase only immersive exhibitions. If the show is so spectacular, it is because the exhibition hall is equipped with ultra-powerful projectors that allow projections on surfaces up to 34 meters long and 10 meters high, resulting in a breathtaking 360 ° experience. That way, you can rediscover the works of renowned artists and plunge into their creative vision.
This exhibition is the first of many that will without a doubt amaze art amateurs willing to take artworks to a new dimension.
Frida Kahlo was born on July 6, 1907 in Mexico. Author of several hundred paintings, including many self-portraits, she is well-known for her realistic paintings, which reflect her passions and her suffering, as well as her country, Mexico. Kahlo’s art was shaped by tragedy: on 17 September 1925, a tram crashed into a bus in which she was a passenger, leaving her severely injured – she was impaled by a steel handrail that entered her pelvis, suffered 11 broken bones, three spinal fractures and a broken collarbone.
Frida Kahlo painted her first self-portrait one year after her accident, and art soon enough became her medicine. Through her paintings, she started representing the suffering she endured daily.
Living in the artistic shadow of her husband, Diego Rivera, throughout her life, she only got recognition for her innovative works until decades after her untimely death from a pulmonary embolism on July 13, 1954. Today, Frida Kahlo is celebrated in the world as an icon of the Mexican feminist movement due to her political convictions, her fight to secure rights for women and indigenous and underprivileged people, her tenacity, and her untiring determination not to be defeated by the obstacles put in her way by a machismo culture and society.
PRACTICAL INFORMATION
Address: Lichthalle MAAG
Zahnradstrasse 22
8005 Zürich, Switzerland
Tel: +41 (0)44 444 26 26
Booking: here
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