For more than 10 years, Hennessy has collaborated with international artists from urban culture to design and develop limited editions of Hennessy Very Special. These co-creations blend the originality and vision of the artists with the authenticity of the House (Felipe Pantone, JonOne, Shepard Fairey, Os Gemeos, Futura and Kaws). This 2021 collaboration follows in the footsteps of these visionary urban artists, as French artists Laurent & Larry Bourgeois, The Twins, are reinterpreting Hennessy V.S. Cognac through a new packaging, in line with their artistic universe
IMMERSION IN THE HEART OF MAISON HENNESSY ‘S HISTORY
Naturally, there were initial messages, phone calls and meetings to confirm the artistic collaboration, but the starting point of this co-creation was undoubtedly the Twins’ visit to the House in Cognac in July 2020. Laurent and Larry discovered the process of making Hennessy cognacs, and more specifically Hennessy V.S. The cultivation of the vines, the harvest, the distillation, the aging, the art of blending, the bottling, all these steps are reminiscent of the patience and meticulousness with which The Twins think of their artistic creations!
This “technical” common point between the Hennessy House and The Twins is not the only one. After discovering these 6 stages, the Twins had the opportunity to meet the different actors of the cognac elaboration process, notably Renaud Fillioux de Gironde, Master Blender, from the 8th generation of the Fillioux family. This history is a source of pride, and this is what appealed to and inspired The Twins: they are brothers and their relationship is the foundation of their art, a strength for their creations. During this meeting, they shared their common values: precision of gestures, patience and the quest for excellence. The House of Hennessy and The Twins are two family stories!
“We can draw a parallel between the creation of Hennessy Very Special and that of an artistic creation. You have to be patient to create, precise in your gestures, precise in your timing, and it requires a lot of energy.” Laurent – The Twins.
A LIMITED EDITION UNDER THE SIGN OF MOVEMENT
Movement is the signature of the Twins’ artistic creation. The precision work that goes into it is one of the key factors of their success, because it is what creates their “imprint” in their creations, as they say, their uniqueness. As far as their inspirations are concerned, they are interested in all areas of urban culture, which is why a collaboration with the House, which has been anchored in this universe for years, seemed obvious.
Through this edition, which will be marketed in 2021, they wanted to share their artistic reinterpretation of Hennessy V.S. with their own eyes and vision, after having immersed themselves in the values and history of the House during their stay in Cognac. What makes Laurent and Larry so special is that they complement each other: they work on instinct and understand each other like no one else. This is their secret, and it is also the key ingredient of this limited edition of Hennessy V.S cognac!
For the first time in the history of artistic collaborations around Hennessy V.S Cognac, the Hennessy Very Special limited edition by The Twins is available in two different designs.