THE ANNIVERSARY POP-UP REPRESENTS A MILESTONE FOR MAISON RABIH KAYROUZ, INVITING YOU TO CELEBRATE AND EXPLORE THE BRAND’S LEGACY OF ELEGANCE AND CRAFTSMANSHIP.”
Maison Rabih Kayrouz, the Lebanese fashion house, commemorates its 25th anniversary with a special pop-up in Paris. From March 4 to May 30, the pop-up will be housed at 16, rue Saint-Roch in the 1st arrondissement of Paris, strategically positioned between the Jardin des Tuileries and rue Saint-Honoré.
As Maison Rabih Kayrouz charts a new course in its sales strategy, the introduction of this pop-up marks a pivotal step forward. With the brand’s absence from Haute Couture Week since June 2023, the spotlight now shines brightly on its ready-to-wear collection. At the heart of this strategic shift lies the spring-summer 2024 collection, exclusively showcased at the pop-up. Additionally, patrons can expect to be enamored by a curated selection of couture pieces.
During Paris Women’s Fashion Week, preceding the public opening of the pop-up, a preview of the Autumn-Winter 2024/25 collection will be presented on March 1 and 2. The pop-up will evolve over the three months, with exclusive sales events featuring the brand’s iconic pieces and potentially lifestyle-focused activities.
Rabih Kayrouz emphasizes the brand’s commitment to quality craftsmanship, with each garment crafted to blend elements of ready-to-wear and haute couture. Maison Rabih Kayrouz launched its ready-to-wear line in 2009, coinciding with the opening of its Paris headquarters at 38 boulevard Raspail.
Despite difficulties such as the explosion in Beirut in August 2020, Maison Rabih Kayrouz proved resilient, reopening its doors and continuing its activities.
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