Milan to Host 76 Official Events in a Fashion Week Aligned With the Milan-Cortina 2026 Olympics
January 10, 2026 | Milan Men’s Fashion Week FW2026/27
Milan Men’s Fashion Week Fw 2026/27 Takes Over the City From January 16 to 20 With 18 Physical Runway Shows, Major Italian Houses, and High-profile International Debuts. With the Milan-Cortina Olympics on the Horizon, This Season Places Italian Menswear at the Center of Global Attention.
Milan Men’s Fashion Week FW26/27 will take place from January 16–20, 2026, as the closing act of the international menswear circuit. The Camera Nazionale della Moda Italiana (CNMI) has scheduled 76 appointments, including 18 physical runway shows and 39 presentations. The season welcomes first-time shows from Ralph Lauren, Domenico Orefice, and Victor Hart, alongside the return of Zegna and Dsquared2. The official campaign, shot by Alessandro Burzigotti, features 11 emerging talents and integrates themes from the upcoming Winter Olympics, setting the stage for a week shaped by creative visibility and sport-driven global attention.
For VIP access and invitations to selected shows and after-parties via our concierge service, contact concierge@babble-up.com
The Campaign Links Fashion, Culture, and the Olympics
The official campaign, shot at a historic 1940s entrance on Via Foppa by photographer Alessandro Burzigotti and styled by Daria Di Gennaro, integrates Olympic artifacts from the Lausanne Museum. With set design by Stilema Studio, the visuals frame menswear at the intersection of style and sport. Featured brands include Ascend Beyond, Cascinelli, Federico Cina, Gams Note, Meriisi, Moarno, Mordecai, Mtl Studio, Noskra, Setchu, and Viapiave33.
City officials position this fashion week as the opening act in a cultural relay with the Milano Cortina 2026 Winter Olympics. The sequence is deliberate: men’s shows in January lead into the February Games, followed by women’s fashion week and the Paralympics, creating a continuous global spotlight on Milan.
Key Highlights
Milan Men’s Fashion Week FW26/27 reflects a calendar in motion, with returning favorites and new voices on the runway. This season marks several high-profile first-time runway appearances. Ralph Lauren officially enters the Milan men’s calendar, signaling a strategic shift toward the Italian capital. Domenico Orefice and Victor Hart also make their Milan runway debut, bringing contrasting creative visions.
Zegna and Dsquared2 return to the runway after their absence, with Dsquared2 reinforcing its comeback through an evening celebration following the show. On the presentation side, brands such as Dunhill, K-Way, Stone Island, Ferragamo, Bottega Bernard, Plās Collective, Sagaboi, and Moarno join or rejoin the calendar.
The season also welcomes a new wave of emerging designers supported within the CNMI program at Fondazione Sozzani, including Domenico Orefice, Moarno, Sagaboi, and Simon Cracker, positioning the venue as a creative incubator rather than a secondary stage.
Several familiar names return after short pauses, including Charles Jeffrey Loverboy, Maison Kitsuné, and Post Archive Faction (PAF), bringing fresh energy to the week’s creative tone.
Alongside the physical runways, the schedule includes seven digital presentations, introducing brands like Absent Findings, Ajabeng, Kente Gentlemen, Raimondi, State Of Chaos, and Subwae to the Milan calendar. The week also celebrates significant milestones, with Blauer marking its 25th anniversary, Pronounce its 10th, and Marcello Pipitone-Bonola its 5th.
Milan Men’s Fashion Week FW2026 Side Events
Friday, January 16, 2026
Retori – Salotto Retori & Chapter 03 Collection
10:00–16:00 (Press) / 18:00+ (Cocktail)
📍 Via della Spiga 48, 20121 Milan
Retori inaugurates its new headquarters, Salotto Retori, unveiling the SS’26 coed Chapter 03 collection. The installation features works by artist Manuela Navas. By invitation only.
Blauer – Family Gramar
10:00–19:00 (Public) / 19:30–22:00 (Private)
📍 Triennale Milano, Viale E. Alemagna 6, 20121 Milan
Blauer marks its 25th anniversary with a visual narrative curated by Felice Limosani, bringing together ten masters of photography.
CSM – Artisanal Evolution
January 16 – February 6, 2026
📍 Participating CSM Showrooms, Milan
Italian SMEs supported by Confartigianato Moda showcase collections on uniform mannequins and cubes, promoting “Made in Italy” excellence. By invitation only.
Milano Fashion Week Opening Cocktail
From 18:00
📍 CNMI Opening Event, Milan
Kick-off cocktail celebrating the start of Milan Men’s Fashion Week FW26/27. By invitation only.
Hevò – FW26 Collection Cocktail & DJ Set
17:30–21:00
📍 Via Friuli 62, 20135 Milan
Hevò presents its Fall/Winter 2026 collection in a cocktail event with DJ set. By invitation only.
Li-Ning – FW26/27 Fashion Presentation
18:00
📍 Padiglione Visconti, Via Tortona 58, 20144 Milan
Li-Ning presents its Fall/Winter men’s and women’s 2026 sportswear collection, celebrating movement, culture, and the brand’s evolving legacy. By invitation only.
Dsquared2 – After-Party
From 21:00
📍 Via Friuli 62, 20135 Milan
Following its runway presentation, Dsquared2 celebrates with an exclusive after-party. By invitation only.
K-Way x Vogue & GQ – Montagna Milano: The Alpine Club in Town
January 16–18, 2026 | From 18:00
📍 BasicVillage, Via dell’Aprica 12, 20158 Milan
Three-day public event with panels, workshops, and après-ski activations. Open to the public with prior registration.
Saturday, January 17, 2026
DAVIDOFF – Men’s Accessories Launch
16:00–20:00
📍 Studio Zeta Showroom, Via Friuli 26, 20135 Milan
Celebrate the launch of DAVIDOFF’s new men’s accessories collection with a first-hand experience into the DAVIDOFF universe. By invitation only.
EA7 – Milano Cortina 2026 Celebration
18:30–21:30
📍 Emporio Armani, Via Manzoni 31, 20121 Milan
EA7 celebrates the upcoming Winter Olympic and Paralympic Games with a private event. By invitation only.
Sunday, January 18, 2026
Rowen Rose – FW26/27 Collection Presentation
16:00
📍 Milan
Rowen Rose presents its Fall/Winter 26/27 men’s and women’s collection. By invitation only.
CSM Culture Club – Historical Exhibition
18:30–20:30
📍 Chiostri di San Barnaba, Via San Barnaba 48, 20122 Milan
CSM dedicates an exhibition to the icons, historical periods, and figures of Italian fashion history, documenting innovation and creativity since 1951. By invitation only.
Stone Island – Prototype Research_Series 09: Air Blown Lamination on Knit
January 18–19, 2026 | 10:00–18:00
📍 Stone Island Showroom, Via Tortona 31, 20144 Milan
Installation showcasing experimental garments born from non-industrialized research and experimentation processes. Open to the public.
Monday, January 19, 2026
PDF – FW26 Runway Show After-Party
From 22:00
📍 Milan
Exclusive after-party following PDF’s Fall/Winter 26 runway presentation. By invitation only.
Milan Men’s Fashion Week FW26’s Official Schedule
Friday, January 16, 2026
10:00 a.m.–3:00 p.m. Santoni – Via Montenapoleone 9
10:00 a.m.–3:00 p.m. K-Way – Via dell’Aprica 12 – Women’s/Men’s Collection – Presenting for the first time
11:00 a.m.–8:00 p.m. Bikkembergs – Via Stendhal 36
11:00 a.m.–5:00 p.m. Brunello Cucinelli – Via Montello 16
11:00 a.m.–7:00 p.m. Marcello Pipitone-Bonola – Via Bovisasca 87 – Women’s/Men’s Collection
2:00–8:00 p.m. Boglioli – Via Manin 13
3:00 p.m. Ermenegildo Zegna
4:00–7:00 p.m. Salvatore Santoro – Via Marcona 3 – Women’s/Men’s Collection
5:00 p.m. Plās Collective – Location tbc – Women’s/Men’s Collection – Presenting for the first time
5:00 p.m. Ralph Lauren – Via San Barnaba 27 – Presenting for the first time
6:00–9:00 p.m. Jacob Cohen – Via Clerici 10 – Women’s/Men’s Collection
8:00 p.m. Dsquared2 – Via Rubattino 56 – Women’s/Men’s Collection
Saturday, January 17, 2026
10:00 a.m.–4:00 p.m. Brioni – Via Monte di Pietà 10
10:00 a.m.–4:00 p.m. Church’s – Via Vivaio 7
10:00 a.m.–1:00 p.m. Kiton – Via Pontaccio 21 – Women’s/Men’s Collection
10:00 a.m.–2:00 p.m. Lardini – Via dell’Annunciata 23
10:00 a.m.–6:00 p.m. Ten c – Via Uberti 6
11:00 a.m. Setchu – Via Privata Rezia 2
11:30 a.m.–3:00 p.m. Maragno – Via Bovisasca 87 – Women’s/Men’s Collection
12:30 p.m. Dolce&Gabbana – Viale Piave 24
1:00–5:00 p.m. Bally – Viale Piave 42
1:00–5:00 p.m. Cortigiani – Via Santo Spirito 18
1:30–3:30 p.m. Mordecai – Via Antonio Zarotto 7A – Women’s/Men’s Collection
2:00–7:00 p.m. Harmont & Blaine – Via Tortona 37 – Women’s/Men’s Collection
2:00–6:00 p.m. Pal Zileri – Via Verri 8
2:30 p.m.–5:30 p.m. Pronounce – Via Bovisasca 87 – Women’s/Men’s Collection
3:00–5:00 p.m. Corneliani – Via Durini 24
5:00 p.m. Paul Smith – Viale Umbria 95
6:00–9:00 p.m. Stone Island – Via Tortona 31 – Presenting for the first time
6:30–8:30 p.m. Sagaboi – Via Bovisasca 87 – Presenting for the first time
Sunday, January 18, 2026
10:00 a.m.–1:00 p.m. Eleventy – Via Visconti di Modrone 11
10:00–12:00 p.m. Moarno – Via Bovisasca 87 – Women’s/Men’s Collection – Presenting for the first time
10:00 a.m. Simon Cracker – Via Bovisasca 87 – Women’s/Men’s Collection
11:00 a.m. Qasimi – Via Tortona 27 – Women’s/Men’s Collection
12:00 p.m. Victor Hart – Via Tertulliano 68 – Women’s/Men’s Collection
1:00–6:00 p.m. ViaPiave33 – Via Goito 7 – Women’s/Men’s Collection
2:00 p.m. Prada – Via G. Lorenzini 14
2:30–7:30 p.m. LaTorre – Via Manzoni 23
3:00–6:00 p.m. Canali – Via Gaetano Negri 6
3:00–6:00 p.m. Saul Nash – Via Pietrasanta 14 – Women’s/Men’s Collection
4:00–7:00 p.m. Brett Johnson – Via Manzoni 38
4:00–9:00 p.m. Meriisi
4:00–7:30 p.m. MTL Studio – Via Bovisasca 87
5:00–8:00 p.m. Salvatore Ferragamo – Via dei Giardini 16
5:00–7:00 p.m. Tod’s – Via Mozart 12
6:00–8:00 p.m. Etro – Via Fiori Chiari 32
6:00–9:00 p.m. Montecore – Via Montenapoleone 10
6:00–9:00 p.m. Rold Skov – Piazza XXV Aprile 11/B
7:00 p.m. Domenico Orefice – Via Bovisasca 87 – Women’s/Men’s Collection – Presenting for the first time
Monday, January 19, 2026
9:00 a.m.–12:00 p.m. Bottega Bernard – Via Bovisasca 87 – Women’s/Men’s Collection – Presenting for the first time
9:30 a.m. David Catalán – Via Bovisasca 87
10:15 a.m. Miguel Vieira – Via Bovisasca 87 – Women’s/Men’s Collection – Presenting for the first time
11:30 a.m. Giorgio Armani – Via Borgonuovo 21
12:30 p.m. Giorgio Armani – Via Borgonuovo 21
4:00–7:00 p.m. Cascinelli – Via Bovisasca 87 – Women’s/Men’s Collection
4:00–7:00 p.m. Pecoranera – Via Bovisasca 87 – Women’s/Men’s Collection – Presenting for the first time
7:00 p.m. Pdf – Via Larga 14
Tuesday, January 20, 2026 – Digital Shows
9:30 a.m. Kente Gentlemen – Presenting for the first time
10:00 a.m. Carnet-Archive – Women’s/Men’s Collection
10:30 a.m. Raimondi – Women’s/Men’s Collection – Presenting for the first time
11:00 a.m. Subwae – Women’s/Men’s Collection – Presenting for the first time
11:30 a.m. State of Chaos – Women’s/Men’s Collection – Presenting for the first time
12:00 p.m. Ajabeng – Women’s/Men’s Collection – Presenting for the first time
12:30 p.m. Absent Findings – Women’s/Men’s Collection
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